Rookie USA E-vite

Rookie USA Alabang Launch

Centaur Marketing assisted with a small relaunch of children’s head-to-toe multi-brand, Rookie USA Philippines’ Alabang store, specifically with Opinion Leader (OL) outreach & management, media relations & copywriting, and event production support securing the activity games for the event.

A curated list of social media Opinion Leaders including: Gabe & Lei Norwood, Vanessa Matsunaga & Jun Sunga, Patty Laurel, Bianca Santiago, and Anton Del Rosario & Sam Richelle dropped by to checkout the new store. Posts from attending OLs resulted in a total reach from combined posts of 1 million followers.

Mom and blogger Patty Laurel attends the reopening of Rookie USA Philippines in Alabang
Mom Vanessa Matsunaga plays basketball at the opening of Rookie USA Philippines in Alabang

As a value add, we also put together press release and kit and seeded to select members of the local media for additional mileage.


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