What are Social Media Opinion Leaders?
In today’s world, Social Media Opinion leaders (Online Influencers) are vital in solidifying your brand’s presence in the market. Most often, they are Early Adopters who are eager to pass new information to people within their respective circles. This in turn, establishes them as leaders with the power to influence a large number of people to adapt their behaviours in order to stimulate social change and market growth.
This has enabled these influencers to become personalities across social media platforms such as Facebook and Instagram. Social Media Opinion Leaders are constantly on the pulse to discover something new and maintain an incredible reach of thousands upon thousands of social media users on a minute-to-minute basis.
Finding the Right Voice for Your Brand
A Social Media Opinion Leader enables a brand to have its own, distinct voice through a figure that is highly recognizable in their industry. These influencers wield a limitless outreach to a new market of social media users and consumers that reflect a direct need your brand can immediately fulfill. We work hard to match your brand with the most suitable influencers to maximize your reach.
The Creative Process:
A series of meetings and questionnaires will allow us to identify the perfect Social Media Opinion Leader that will best represent your brand and target audience.
Once we have identified your Social Media Opinion Leader, our team will assemble a detailed social media strategy be it for an event or product seeding.
Our team will handle all aspects including outreach, delivery of products and guides, follow-ups and monitoring in accordance with our proposed social media calendar. In the event of any conflicts, we work closely with the client to suggest replacements so that the event or project is not affected.
Monitoring reports will be provided at the end of the project or on a monthly basis for retainer clients detailing our success in relation to the key performance indicators (KPIs) established.