Crizal Cinema Jam 2013

Centaur produced a mini-press conference two months prior to the event in Aracama restaurant and invited local media/bloggers to drive ticket sales white also raising brand awareness about Crizal transition lenses.

Centaur Marketing’s efforts yielded over 160+ pre-event & post-event features by traditional PR news outlets, tabloids & bloggers for a combined PHP8.5 million+ in PR Value.

In addition, we engaged Social Media Influencers who helped to promote Cinema Jam and also attended on the day of the event. In total, we obtained Over 100 social media posts across Facebook, Twitter & Instagram for a combined follower reach of 8 million+.

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