MANILA, Philippines – Kiehl’s Philippines is proud to unveil the latest formula to emerge from the apothecary: the brand new Avocado Nourishing Hydration Mask. Developed by Kiehl’s chemists, cutting-edge science is used to amplify the potency of everyone’s beloved superfood, the avocado. The innovative creamy texture of the mask mimics that of the original fruit. This results in a richly-replenishing, deeply-hydrating treatment mask that helps revitalize and refresh skin in just a matter of minutes. This mask is a definite must-have for those that want to invest in self-care. The act of mashing up the formula like real avocadoes is a satisfying ritual that can take anyone’s mind off a hectic day. Plus, the nourishing ingredients in the mask can take away any dullness or dryness induced by stress or a lack of hydration from your current routine.
Bursting with vitamins and minerals, avocados are a powerful skincare ingredient that supports everything from lustrous hair to a luminous complexion. Kiehl’s chemists have known of the avocado’s potential for years. In 2001, the company released the beloved Creamy Eye Treatment with Avocado that harnessed the fruit’s nutritional benefits to deeply hydrate under eyes.
The Avocado Nourishing Hydration Mask uses the following key ingredients to provide specific benefits to the skin:
- Avocado Fruit Extract
Avocado extracts from fruit pulp are used to revitalize and restore the skin due to its high level of lipid-soluble components that support the skin’s natural hydrating process, while locking in moisture on the skin’s surface for healthier-looking skin over time. Each avocado is cultivated in the United States and the extract is obtained by grinding the fruit and using a sophisticated filtration system to blend it with Kiehl’s favorite skin-loving olive-derived Squalane.
- Avocado Oil
Kiehl’s pressed and refined Avocado Oil is sourced from Italy and Spain. The nourishing ingredient is a rich source of unsaturated essential fatty acids, including a potent blend of nourishing omegas, deeply hydrating the skin as well as boosting barrier function.
- Evening Primrose Oil
Kiehl’s chemists primarily source the Evening Primrose Oil from Europe, and are able to extract the precious oil by cold pressing its seeds. This fragrant yellow flower contains a naturally high source of unsaturated fatty acids that help play a role in the formula to improve skin quality.
“We’ve recognized the power of avocados for a while now, but for this new skincare formula we specifically studied the science surrounding this amazing ingredient to maximize its hydration benefits for skincare,” says Roberta Weiss, Head of Product Innovation for Kiehl’s. “In addition to delivering efficacy, we also wanted the experience of using our mask to be unique. When you open a fresh jar of our mask, it looks and feels like a perfectly ripe slice of avocado. Then, once you dig in to apply it, this nourishing mask breaks into a guacamole-like, chunky-creamy texture.”
There are 7 steps to effectively using the Avocado Nourishing Hydration Mask:
Step 1 – Scoop up a generous amount.
Step 2 – Warm between fingers.
Step 3 – Apply in an upward motion to create a thick, even layer on the skin.
Step 4 – Leave on for 15 minutes.
Step 5 – Rinse off in a circular motion.
Step 6 – Pat your face dry.
Step 7 – For added benefits, add a pea-sized amount of Kiehl’s Creamy Eye Treatment with
Avocado to your ring finger, rub together, and gently tap along the orbital bone to apply.
The Avocado Nourishing Hydration Mask will be available for P950 for 28mL, and P2,100 for 100mL. The Creamy Eye Treatment with Avocado is available for P1,825 for 14mL. For more information, visit Kiehl’s Philippines on Instagram @kiehlsphilippines.
About Kiehl’s Since 1851
We are dedicated to providing the most efficacious and personalized skincare solutions to everyone, everywhere; it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Skincare Consultation care of our expert Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”