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January 28, 2016

Yosi Samra

Your Exclusive Pass to Shoe Heaven: the Yosi Samra Elite Card

Jan. 28, 2016 (MANILA, Philippines) — Yosi Samra, the New York-based luxury footwear brand, kicks off the New Year for patrons of its signature foldable ballet flats with the launch of the first ever Yosi Samra Elite Card on January 28, 2016 at the Yosi Samra 2/F SM Megamall Fashion Hall.

Customers can visit the nearest participating Yosi Samra branch beginning January 10 to avail of the Yosi Samra Promo Card and corresponding stubs. Patrons are awarded one stub for every Yosi Samra pair purchased. By the end of the promo period, which falls on June 10, customers should have a total of 10 stubs – 5 from the Core Collection and 5 from the Fall/Winter 2015 or Spring/Summer 2016 Collection.

Once stubs are complete, patrons can claim their Yosi Samra Elite Card at their branch of choice. Cardholders are entitled to exclusive access to sale previews and new collections.

The brand also brings the perk of personalization to cardholders with chic monograms. Patrons can enjoy wearing their favorite Yosi Samra pair (except for patent leather designs) with their initials embellished in rich gold imprint. With monograms, the brand bestows upon Elite Cardholders an elegant, subtle way of making their ballet flats truly their own. Customers can claim their personalized pairs after three working days.

Elite Card redemption period runs from January 10 to August 10, 2016.

Yosi Samra has 14 local branches spread in prime locations in Metro Manila, Cebu, Davao, Cagayan de Oro, and Iloilo. It has over 1,000 boutiques worldwide, located across the US and 85 other countries.

For promo details, list of participating branches, and collection updates, follow Yosi Samra Philippines: www.facebook.com/YosiSamraPhilippines and www.instagram.com/yosisamra.ph

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About Yosi Samra
Launched in 2009, Yosi Samra is the eponymous brand that pioneered the fold-up ballet flat movement in New York City. Since then, Yosi Samra has been featured in Vogue, InStyle, and Glamour. Hollywood trendsetters such as Sarah Jessica Parker, Anne Hathaway, Charlize Theron, and Reese Witherspoon, to name a few, have also been spotted wearing the brand’s fold-up ballet flats.

Green Tee, Inc. is the Exclusive Regional Distributor for Yosi Samra in Singapore, Indonesia and the Philippines. Yosi Samra opened its first standalone store in the country. To date, it has a total of 14 local branches, including ones in Cagayan de Oro, Bacolod, and Iloilo. Globally, it is available in over 1,000 boutiques across the US and 85 other countries.

For branch locations and collection updates, follow Yosi Samra Philippines: www.facebook.com/YosiSamraPhilippines and www.instagram.com/yosisamra.ph

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For more information, kindly contact:
Reynaldo Rubio | Monsters Centaur Production Inc.
pr@monstersproduction.com | M: +63 927 665 8669

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