MANILA, Philippines – Get ready 2020: Kick-Start Coffee is hitting shelves with a refreshed look and new packaging for their three signature blends! The launch introduces subtle changes that focuses on the positive impact coffee has on drinkers at home, reflecting the need among Filipinos to focus on sustainable partners in a time of constant adversity. Kick-Start Coffee is the partner you can count on for your daily boost!
“The launch of the new Kick-Start Coffee symbolizes the evolution of the brand and an entrepreneurial journey milestone,” shares Mike Asuncion, founder of Kick-Start Coffee and President of Silca Coffee Roasting Company, Inc. “We hired a firm from San Francisco to preserve the essence of the original design, while modernizing it with a global appeal to prepare Kick-Start Coffee for new markets abroad.”
What is Kick-Start Coffee?
Kick-Start Coffee was launched in 2010. The brand was developed with the working adult in mind, to give them the energy they need to get through the day; whether it’s a fresh cup of coffee in the morning, or a late-night conversation that forges new connections. Kick-Start Coffee is more than just a product or a beverage. It is a catalyst for inspiring people who want to start something with the potential to change the world.
“The success story of Kick-Start Coffee can serve as inspiration to Filipinos who are currently evaluating how to pivot in the new normal,” says Asuncion.
From Dream to Cup: The Story of Kick-Start Coffee
Kick-Start Coffee is the brainchild of Mike Asuncion, President of Silca Coffee Roasting Company, Inc. His parents, Enrile and Evelyn Poblete Asuncion, have been in the coffee industry since 1977. With over forty years of experience in the industry, Silca Coffee is now one of the leading coffee roasters in the Philippines.
“Coffee has played an integral part in fueling my life,” shares Asuncion. “As a kid, I have memories of our warehouse stacked with sacks of coffee and going around to farms and watching many people handle coffee throughout the value chain. In college, I conducted my thesis on Exporting Roasted Philippine Coffee to the United States and I concluded it would be feasible, but we needed an established brand from the Philippines to make it successful.”
Mike Asuncion returned to Manila in the wake of the 2008 financial crisis and would trade his life as an investment banker to begin work in the family business. Sparked by a desire to preserve his family’s coffee legacy and inspired by the third-wave coffee culture in cities such as Seattle, Portland, and San Francisco, Asuncion soon achieved his dreams of spotlighting the richness of high-quality coffee roasted in the Philippines with the introduction of Kick-Start Coffee. Within a decade, Kick-Start Coffee grew from a brand sold at bazaars and boutique stores into a supermarket staple.
“I started the brand at a turning point in my life where I pivoted careers after the 2008 financial crisis,” Asuncion adds. “Much like today’s global pandemic shifted people’s plans, the world economic changes at that time rocked my world. I was an investment banker with Lehman Brothers abroad and came home to Manila to become a start-up coffee entrepreneur.”
Mike Asuncion’s love for the industry has led him to trade directly with farmers across the Philippines and coffee origins around the world. This holistic approach has allowed the company to develop sustainable and long-term relationships to ensure each bag of Kick-Start Coffee delivers high-quality and carefully blended roasts that continue the tradition his parents began in 1977.
A Subtle New Spin on Kick-Start Favorites
Kick-Start Coffee’s collection of signature blends arrives in stores this month with new packaging and designs. The understated elegance of these designs symbolizes the Philippine flag, with positive messages that reflect the brand’s resiliency and dedication to better, positive days. Additionally, the new packaging boasts stronger bodies and resealable tin ties to ensure your coffee remains fresh between servings.
- Brewed Awakening (SRP: PHP 445.00)
Spark conversations with Brewed Awakening. Catered to the coffee sophisticate who doesn’t compromise taste and quality and is convinced that life is too short to drink bad coffee. 100% Arabica medium-dark roasted coffee. This is our medium strength coffee.
- Your Daily Lift (SRP: PHP 425.00)
Love what you brew! Your Daily Lift is our answer to your everyday wake-up-and-smell-the-coffee cup of joe. We made coffee mornings less complicated. A blend of Arabica with direct-trade Cavite Robusta. Medium-dark roasted. This is our mildest coffee blend.
- Philippine Barako Coffee (SRP: PHP 395.00)
Strong. Bold. Smooth.
Great minds drink alike. Full bodied and robust with an intense fruity aroma and bold, yet sweet flavor. Each bean is hand-picked when perfectly ripe from coffee trees grown in the highlands of Cavite. The unique climate, high elevation, and volcanic soil from the Taal Volcano combine to create this coffee’s strong body and bold taste. Medium-dark roasted. This is our strongest coffee.
Your Daily Boost
It can be incredibly difficult to stay focused, productive, and positive during these trying times. The daily boost we experience from a cup of coffee is the best solution against the lack of motivation we feel every day.
Start your morning right with a hot cup of Kick-Start Coffee to ease you into a focused and productive day, or enjoy a freshly-brewed glass of iced coffee right before your work out. A cup of coffee is all we need to lift us to a world where everything is possible. Kick-Start Coffee is available in all leading supermarkets nationwide! For more information and regular updates, follow Kick-Start Coffee on Facebook and IG @KickStartCoffee #KickstartYourDay #DailyBoost
About Silca Coffee Roasting Company, Inc.
Silca Coffee Roasting Company, Inc. is the roaster and supplier of coffee to top brewed coffee brands, coffee shops, offices, restaurants, and more, for over 20 years. We help businesses that need great coffee.
About Kick-Start Coffee
Kick-Start is the coffee that will get you started even on the most challenging of tasks. We offer three different blend types that truly showcase excellent freshly roasted coffee. Kick-Start Coffee is available at all major supermarkets!