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November 25, 2010



Primer Group of Companies Unveils TUMIs Latest Holiday 2010 Collection

For Immediate Release: On the 25th of November 2010, TUMI celebrated 35 years of continued excellence and innovation when it debuted its latest Holiday 2010 Collection to invited media, VIPs and celebrities.

Better known for its timeless and durable travel gear and accessories made out of TUMIs iconic black ballistics nylon and leather, this year’s Holiday 2010 line took a refreshing leap forward integrating more fashionable designs with a wider variety of fabrics and materials, and bolder colors and patterns.

Those in attendance enjoyed drinks provided by Manny O Wines as celebrity host, Angel Jacob, gave a brief history of the brand as well as upcoming products and initiatives – most notably: a special collection of 35 limited edition leather luggage tags representing the most iconic cities around the world to commemorate its 35th anniversary and a tie-up with renowned New York graffiti artist, John “Crash” Matos to deliver a new signature line of “street” inspired travel cases.

Assistant Vice President of Uniglobe Travelware Corporation under the Primer Group of Companies, Ms. Dinah Alfonso-Lim, says, “The new TUMI collections are a true testament of the brand’s 35 years. The TUMI Original collection showcases the brands heritage and the Spring Collection provides a glimpse into the future of TUMI – vibrant, classic and yet contemporary and stylish.”

She of course is referring to TUMIs upcoming Spring / Summer 2011 collection which guests were able to get a sneak peek of before they are due to arrive in the Philippines March of next year.

“What a fantastic event and a true statement of what TUMI is all about,” Ms. Alfonso-Lim concedes. She goes on to say, “keep an eye out for TUMI… we have big plans coming up…”

The splash made by TUMIs Holiday 2010 and Spring / Summer 2011 collections further ensures that it is a must visit brand, amongst not only travel enthusiasts, but fashionistas and style icons as well.

About TUMI
TUMI is the leading international brand of luxury travel, business and lifestyle accessories. Since its founding in 1975, TUMI’s commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world’s most discerning and demanding travelers. TUMI is exclusively distributed in the Philippines by the Primer Group of Companies and is located at the ground level, Greenbelt 5, Makati City. For additional information, please visit:

About The Primer Group of Companies
The Primer Group of Companies was founded in 1985 and is in the business of distributing, retailing and licensing consumer and industrial products in the Philippines through its affiliates. The Primer Group is composed of three major business groups: Consumer products such as footwear, apparel, bags, luggage, accessories, etc., Industrial Products, and Consumer Services. With close to 100 freestanding / proprietarily owned stores, the Primer Group of Companies’ corporate vision is to become the leader in the global distribution and innovation of premium goods and services.

For more information, please contact:
Will Hsu