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January 21, 2011


The Science Behind The Sandal

For Immediate Release: On the 21st of January 2011, Fitflop unveiled its newest Spring / Summer 2011 collection to selected VIPs and editors from the nation’s leading publications at an exclusive luncheon held at the Highland Steakhouse in Mall of Asia (MOA).

Attendees were joined by Fitflop’s Global Chief Operating Officer (COO) and Global Marketing Director, Mr. Scott Thomson and Ms. Anne Marie Buckley, who provided greater insight into the brand, the toning and firming benefits from wearing Fitflop, and future expansion plans for the brand.

Also present at the intimate press conference was Dr. Jojo Gaddi, General Orthopaedics, Arthroscopy and Sports Medicine specialist from St. Luke’s Medial Center who shared additional information regarding the “pressure mapping” and biomechanics of Fitflop; the proprietary technology which gives us a workout while we walk.

Fitflop is distributed exclusively by the Primer Group of Companies at all Bratpack, Res|Toe|Run and Travel Club stores nationwide and its newly opened freestanding store in Mall of Asia.

About The Primer Group of Companies
The Primer Group of Companies was founded in 1985 and is in the business of distributing, retailing and licensing consumer and industrial products in the Philippines through its affiliates. The Primer Group is composed of three major business groups: Consumer products such as footwear, apparel, bags, luggage, accessories, etc., Industrial Products, and Consumer Services. With close to 100 freestanding / proprietarily owned stores, the Primer Group of Companies’ corporate vision is to become the leader in the global distribution and innovation of premium goods and services.

For more information, please contact, Will Hsu at:, +639175225161 or Charmaine Palermo at:, +639178997902.