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June 22, 2011

TRETORN

SWEDISH GOODNESS

Outdoor Leisure Footwear Brand, Tretorn, Breaks New Ground By Opening Its First Ever Freestanding Store In Asia!

For Immediate Release: For many, Tretorn brings back nostalgic memories of grade school when students in the 80s and 90s were required to wear the Swedish shoe brand’s classic tennis shoes in gym class. Popularity decreased over the last decade until only lately when Tretorn brought back the so-called “Swedish Goodness” with a collection mixing the best of the what we all loved so much about the brand with an updated feel in line with the current fashion trends.

Given Tretorn’s recent success, exclusive distributor, The Primer Group of Companies, on the 22nd of June officially opened the brand’s third-ever freestanding store in the world (Washington, DC and New York, NY) and the first-ever freestanding Tretorn store in Asia!

Hosted by Tracy Abad of “The Wakeup Show” on Mellow 94.7, select members from the nation’s most prestigious media outlets joined invited VIPs and celebrities for an intimate “outdoor” inspired picnic and mini-fashion show in Robinson’s Galleria for the launch of the new boutique. Also present was Mr. Loris Spadaccini, General Manager for Tretorn Lifestyle Division and Tretorn North America, who traveled to the Philippines from Boston, MA to attend the momentous occasion.

“Our decision to open a third store in the Philippines is first and foremost because of the fantastic partnership we have with The Primer Group of Companies,” states Mr. Spadaccini. He adds, “Sales have been fantastic and recent growth has been exponential so we decided with Primer to open.”

The newest branch is quaint and charming and spotlights a wide variety of Tretorn’s sneakers including: the Nylite, the classic rubber shoes with the defining “gullwings” logo, and the Skymra Canvas, which feature the distinctive crossing elastic bands in place of shoe laces.

The extensive selection of sneakers are complimented by an entire wall devoted to the latest styles of Tretorn’s newest rubber rain boots for both men and women. The new collection features bright and bold colors and are perfect for the typhoons expected to flood the streets of Manila this rainy season.

“Everyone has been telling me that they use to wear Tretorn sneakers but what many people don’t realize is Tretorn is over 120 years old and first started as a boots company,” Mr. Spadaccini confesses. “Boots account for [51%] of Tretorn’s revenue so it is important that we showcase our latest styles and designs in the Philippines.”

The successful launch of Tretorn’s new boutique and excitement surrounding its latest collections is extremely encouraging as the brand’s parent distributor looks to aggressively expand over the coming years.

Mrs. Irene Nivea, Assistant Vice President for the Primer Group of Companies, states, “by the end of this year, we hope to have a total of three Tretorn stores up around the Philippines.”

Until then, keep your feet stylish and dry by visiting the first freestanding Tretorn store in Asia located at the 3rd Floor, Sports Loop section of Robinson’s Galleria Mall, Ortigas. Tretorn’s are also available at: Res-Toe-Run (Trinoma, Glorietta, Gateway, Galleria, Cebu, Ermita, Festival, ATC, Marquee), Bratpack (Greenbelt 5, Cebu, Davao, Pampanga), Rustan’s Makati and Alabang, Urban Athletics, Olympic Village ATC, NAIA Terminal 3, Planet Sports Shangri-La and Power Plant.

For additional information, please visit: www.primergrp.com.

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit www.primergrp.com.

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.
+63.917.522.5161
whsu@monstersproduction.com

Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902 cpalermo@monstersproduction.com

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