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April 27, 2011



Youth brand, Kickers unveils its latest collection with a delicious feast and sizzling fashion show

For Immediate Release: On April 27th, VIPs and select members from the nation’s most prestigious media outlets gathered on the rooftop on Echelon Tower in Malate for the re-launch of Kickers’ latest Spring / Summer 2011 collection.

Popularly known for its plain black school shoes, Kickers and its exclusive distributor, The Primer Group of Companies, setout to dispel of that common misconception by unveiling the brand’s newest lifestyle centric collection during an intimate rooftop Backyard Barbeque. More than just the perfect school shoe, Kickers now carries a full lineup of comfortable, high-quality leather shoes ranging from casual footwear to more polished styles.

Hosted by the always fashionable, Riki Flores, guests, including, The Amazing Race Asia Season 4 winner, Rich Herrera, and GMA Artist, Marvin Kiefer, enjoyed tasty food straight off the grill, cold beers and a cool summer breeze under Manila Bay’s brilliant sunset as models walked the runway sporting Kickers’ trendiest designs, including, amongst others:

• Hava, a fashion forward pair of women’s closed flats made of snakeskin leather;
• Hanne, women’s wedged summer sandal with floral straps; and
• Hobson, men’s classic design made current with bold color combinations.

“Kickers has been around in the Philippines forever but the old designs were always so plain,” says Rich Herrera. He goes on to say, “the styles are cool. I like how the brand is re-launching with new colors and styles to keep up with the trends.”

Exhibiting fresh new styles and a fun approach, Kickers has proven itself to be a brand that continuously evolves to follow its customers no matter what the style.

Kickers is exclusively distributed by the Primer Group of Companies and available at Kickers store: SM Megamall and SM The Block; Res/Toe/Run; Bratpack; Olympic Village Robinson’s Pioneer; Robinson’s Department Store Ermita; Rustan’s Department Stores Alabang and Tower; Landmark Department Stores Makati and Trinoma; SM Department Stores nationwide.

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.