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March 22, 2011



For Immediate Release: On the 15th of March 2011, just in time for swimsuit season, the Primer Group of Companies unveiled its newest brand, Slendertone, to selected VIPs and editors from the nations leading publications at an exclusive luncheon held at the Travel Café in Greenbelt 5.

Attendees were joined by Slendertone’s Asia Pacific Business Development Manager, Ms. Sue Lewis, who provided greater insight into the brand, how the product differentiates itself from its generic competitors, and future expansion plans for the brand.

Slendertone is a clinically proven, United States Food and Drug Association (FDA) approved, easy-to-use abs belt that uses Electronic Muscle Stimulation (EMS) to deliver a complete abdominal workout to firm up the core muscles and flatten the tummy area. Recommended to be used once a day for 20-minutes, Slendertone equates to doing 120-situps. And with seven programs and 99 different intensity levels to choose from, you can tailor your workout and train your muscles using a pace you are comfortable with.

The beauty about Slendertone is that it targets not only the muscles you see, but also the ones difficult to reach using conventional exercise, particularly the transversus abdominus (the deepest part of the abdominal muscles that’s essential to a stable lower back). This is because its patented EMS technology mimics the body’s natural muscle movements. Signals are sent between three medical grade GelPads, reaching nerves that branch out to all three main ab muscles—the rectus, oblique, and transversus abdominus—causing deep, strengthening contractions and effectively working the entire core. As the signal strength increases, the nerves in turn cause your muscles to contract and relax naturally, delivering a complete workout to the ab muscles. This same EMS technology is prescribed in hospitals and clinics worldwide to strengthen and rehabilitate muscles so you can be confident that it works.

During the luncheon, Ms. Lewis was quick to knockdown false “get skinny quick” claims, saying “Like anything in life, Slendertone takes time. There is no quick way to flat abs. However, if you follow the program, over the course of 4 to 6 weeks, Slendertone is guaranteed to tone your abs.” Likewise, Ms. Lewis went on to say, “Slendertone does not claim to be a slimming belt but it does ton the abdominal muscles, which will also help with your posture.”

Exclusively distributed by the Primer Group of Companies, the Slendertone Flex (Php7,990) is now available in Male and Female models in R.O.X. (Recreational Outdoor eXchange): Bonifacio High Street, Marquee Mall, Ayala Center Cebu; The Travel Club: TriNoma, Powerplant Mall, Resort World, Alabang Town Center.

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About The Primer Group of Companies
The Primer Group of Companies was founded in 1985 and is in the business of distributing, retailing and licensing consumer and industrial products in the Philippines through its affiliates. The Primer Group is composed of three major business groups: Consumer products such as footwear, apparel, bags, luggage, accessories, etc., Industrial Products, and Consumer Services. With close to 100 freestanding / proprietarily owned stores, the Primer Group of Companies’ corporate vision is to become the leader in the global distribution and innovation of premium goods and services.

For more information, please contact, Will Hsu at:, +639175225161 or Charmaine Palermo at:, +639178997902.