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September 23, 2013



International muscle toning brand launches new range of products and partners with Ultimate Fitness Gym to revolutionize health and fitness in the country.

Armed with four decades of experience in the field of research, design, manufacturing, and marketing of medical grade products for muscle strengthening, toning, and pain relief, Galway, Ireland based company, Bio Medical Research is the parent company of Slendertone. Considered as a training tool breakthrough, Slendertone is a clinically-proven toning belt which aims to deliver a complete abdominal workout through the use of the Electronic Muscle Stimulation (EMS) Technology.

Since launching in the country two years ago, fitness enthusiasts and athletes have been raving about the product – propelling Slendertone’s status as a premium brand of high quality muscle toning tools.

As it continues to expand and innovate, Slendertone has recently introduced its newest range of products known as the Slendertone Premium Line along with the official announcement of its partnership with the Ultimate Fitness Gym last September 17 at the Metrowalk Commercial Complex. Slendertone sets itself apart from other “instant-result” devices because it stresses the importance of a thorough workout routine that should be done alongside the use of its product. As such, Slendertone teamed up with Ultimate Fitness Gym because both companies advocate physical fitness through an active lifestyle. As the theme of the event goes, “When you do Slendertone, it strengthens and tones the core, and when you go to Ultimate Fitness, it makes your workout more holistic.”

In hopes of redefining the health and fitness status of Filipinos, Slendertone announced the POWER PROGRAM a program designed by the Ultimate Fitness Gym especially for Slendertone customers.

With Ultimate Fitness Gym’s progressive exercise regiments and training, coupled with Slendertone’s new Premium Abs range which was made exactly to enhance the effectiveness of exercise, fitness aficionados are sure to achieve their personal goals and aspirations more effectively.

During the affair, guests also had the first-hand opportunity to learn how Slendertone works its magic. Showcased during the event was Slendertone’s Premium range which includes the Slendertone Abs and Slendertone Arms both for men and women, and the Slendertone Bottom for women.

The Slendertone Premium Abs features ten programs that target abdominal muscle toning. It also includes 0-150 intensity levels to allow the user to customize the workout. The programs include sports pro crunch and endurance trainer programs. Within the set, seven are passive programs which require no physical activity while there are three programs that will require an accompanying set of exercises. The device basically allows the user to work on muscles that are difficult to activate. All in all the holistic wellness function of Slendertone gives firmer, flatter, and more toned abs.

With the use of Slendertone, the individual receives a complete abdominal workout that is similar to doing 120 crunches in the span of 20 minutes – resulting in a firmer and more flattened abdominal area.

On the other hand, the Slendertone Arms functions with three muscle toning programs with up to 99 intensity levels. With the use of these products, the body’s natural muscle movements are guided to create deep and comfortable muscle contractions to achieve an advanced arm workout.

Meanwhile, the Slendertone Bottom for women focuses on firming, tightening, and toning the bottom area. It is proven to be as effective as 60 reversed leg lifts in just 30 minutes. According to survey, users of the Slendertone Bottom showed an 88 percent improvement in bottom firmness, 83 percent improvement in bottom tone, and 67 percent improvement in bottom lift.

All Slendertone products are equipped with the EMS technology. The impulses of the EMS are generated through the Slendertone belts and are delivered through gel pads on the skin in direct proximity to the muscles to be stimulated. The impulses mimic the action potential coming from the central nervous system which causes the muscles to contract.

To ensure the safety of its users, Slendertone belts bear the CE symbol which is the key indicator of a product’s compliance with EU legislation – proving that the product has met the designated minimum safety standards in Europe and therefore possesses a high level of quality and credibility.

Indeed, Slendertone has raised the bar of health and fitness with its revolutionary technology. By teaming up with the Ultimate Fitness Gym, Slendertone envisions to nurture the campaign for a healthy and active lifestyle in the country. It sets the right example of urging people to work hard to define their good looks but at the same purposes itself as an incredibly helpful product.

About Slendertone
Slendertone is a subsidiary company of Bio-Medical Research Ltd (BMR). Backed by over 40 years of experience, BMR manufacture electrical stimulation products of mediacal device quality, supported by strong, clinical evidence, and subjected to controlled product trials. Thousands of doctors and physiotherapists rely on BMR products every day and they help improve the lives of over 200,000 patients every year.

Slendertone products apply natural body science to tone those hard to reach muscles. The clinically proven electro muscle stimulation (EMS) technology mimics the body’s natural muscle movement by stimulating the nerves where they are closest together, generating strong, deep yet comfortable contractions to tone and strengthens muscles.

All Slendertone related videos can be viewed here:

About Primer Group of Companies
The Primer Group of Companies is engaged in the retail and distribution of the world’s top consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We are also proud to expand our portfolio in industrial products and services, with businesses in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services. Its’ retail authority has grown to over 120 premium brands, more than 100 free-standing stores and over 600 consignment doors in 8 Asian countries. The Primer Group is poised to reach new heights through its numerous recognitions locally and abroad.

For more information, please contact:
Will Hsu