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December 09, 2017

Jose Cuervo


MANILA, Philippines – Jose Cuervo® is looking to close out 2017 with a bang! On December 09th, 2017, at The Palace Manila, Jose Cuervo® will launch a new look for their bottle as well as their latest campaign, This Is The ShXt, as they present Flume live in Manila for the first time ever!


Jose Cuervo’s rich history dates back to 1795 in Jalisco, Mexico, when the Cuervo family was granted the first license to commercially produce tequila. In the centuries since, other tequila brands have come along. But a shot of Jose Cuervo® tequila remains to be the standard for celebrations. This is The ShXt is a war cry in moments of victory – Jose Cuervo is THE tequila that will give you moments you will never forget.


Make no mistake: there is nothing better than a shot of Jose Cuervo® tequila – This is the ShXt!


Since its introduction to the Philippine market just a few months ago, the campaign has been featured on a number of billboards and radio spots across the city. And to officially launch This is The ShXt, Jose Cuervo is getting ready for the biggest year-end event of the season!


On December 09th, popular DJ and record producer, Flume will perform in Manila for the very first time. Highly regarded as a pioneer of ‘Future Jazz’, Flume began his career in 2004 and grew to become one of the biggest DJs in the world. He has remixed the music of popular acts such as Lorde, Arcade Fire, and Sam Smith. In May 2016, Flume released his second album, Skin, which earned him the Best Dance/Electronic Album at the 2017 Grammy Awards.


The event will be sponsored by Jose Cuervo® and will launch the This is The ShXt campaign. And to make the event extra special, the brand will introduce their newly designed bottle to the Philippine market.


Released to the American market earlier this year, the new line of bottles maintains Jose Cuervo’s® iconic shape, but with updated touches that reflect the centuries-old tradition of Jose Cuervo.


Make sure to check out our social media accounts on Facebook (/cuervopilipinas), Instagram (@cuervopilipinas), and Twitter (@cuervopilipinas) for more updates on anything and everything Jose Cuervo®!


About Jose Cuervo®


Established in 1795, Jose Cuervo® is the leading manufacturer and distributor of the best-selling tequila worldwide. A family-owned brand that began in Mexico, Jose Cuervo® owes the distinctive taste of their alcoholic beverages from the largest agave holding in the world.


Aside from the best-selling Jose Cuervo® Especial Silver, Reposado, and Añejo tequilas, the brand also offers the highest quality of dark-spiced rum, whiskey, gin, liqueurs, and more. To date, the brand has received multitudes of international awards, the double gold medal at the 2012 San Francisco World Spirits Competition being the latest.





For more information, kindly contact:


Danise Flores

Media Relations Officer