Return to Media Room

April 16, 2011



Premium Footwear Brand, Sanuk, Brings Unique Summer Experience To Metro Manila

For Immediate Release: Popular footwear brand, Sanuk, held its 3rd Annual Sand Castle Competition in Bonifacio High Street, Global City, Taguig, last April 16, 2011. The contest started at 12 noon as teams comprised of students from different universities, work colleagues and young professionals battled under the sun for top honors.

Named after a Thai word meaning “happiness and balance,” Sanuk’s novelty sandals have changed the way people will forever perceive flip-flops. A must have item if you are traveling the various beaches around the Philippines, Sanuk products are creatively inspired yet thoughtfully designed for the global outdoor community. The immense success of its previous sandcastle competitions was replicated and magnified as 10 five-member teams participated in this year’s competition creating magnificent sand sculptures, which seamlessly erupted from the High Street pavement.

After five grueling hours, the judges who consisted of: Syrus Ofina – Field Producer of Solar Entertainment, Dianne Jangayo – Announcer of Mellow 94.7, Amelyn Cheng – Funpage Editor of Manila Bulletin, Maggie Adan – Editor in Chief of K-Zon Magazine, and Mr. Jacky Quintos – Chief Operating Officer (COO) of the Primer Group of Companies, had the arduous task of selecting the winners.

In the end, the Pink Team, appropriately named, Arena Arquitectos, prevailed as the grand champion with their motivational sculpture of a Sea Turtle and message to “Save The Ocean”, followed by 1St runner-up Brown Team (Depot Team) who made an enormous Sanuk inspired sandcastle, 2nd runner-up Red Team (Starving Artist) who sculpted a cleaver rendition of a pirate ship, and 3rd runner-up Purple Team (ATM-PRO), last year’s winners, who created a replica of the tsunami stricken city in Japan to raise further awareness about the catastrophic disaster.

The winning Pink Team who’s members included: Justine Urbano, Brigette Faye Cortez, Venus Jasmin Falceso, Jason Mondano and Rick Jason Padua, are all fresh graduates from Pamantasan ng Lungsod ng Manaila (PLM) decided to join the competition as a fun way to spend an afternoon with friends. When asked about the inspiration behind their design, team Captain, Justine Urbano, replied, “We are passionate about the environment. Being architects, Sanuk’s sandcastle competition was a fun way for us to practice designing and also spread our message.” For its efforts, the Pink Team took home PHP30,000 in cash as the winners, presented by Primer Group of Companies COO, Mr. Jacky Quintos.

When asked how this year’s competition compared to the previous ones, Mrs. Chua-Chan replied, “This year’s competition is definitely a great one… I can’t wait for next year!”

Sanuk is exclusively distributed by Primer Group of Companies with stores at Ayala Center Makati (ground floor, Glorietta 4); Ayala Center Cebu (ground floor, Active Zone); Limketkai Mall, Cagayan de Oro (ground floor, West Promenade); Marquee Mall Pampanga (second floor); SM Cebu (ground floor, new wing); SM Fairview (upper ground floor, annex II); SM Mall of Asia (second floor, Entertainment mall); SM Megamall (third floor, building A); SM The Block (third level); and Robinsons Place Manila (kiosk at second floor of Midtown Wing).

For additional information, please visit:

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.