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May 19, 2011

HEALTHY BACK BAG

PRIMER’S BRINGING HEALTHY BACK!

Retail Maverick Launches Revolutionary New Bag Brand Proven To Improve Your Posture

For Immediate Release: On the 19th of May 2011, The Primer Group of Companies unveiled Healthy Back Bag (“HBB”) to selected VIPs and editors from the nation’s leading publications at an exclusive luncheon held at the Cravings Restaurant, Shangrila Plaza, Mandaluyong.

HBB is an innovative new product that is not only stylish but also beneficial for the back. Developed in partnership with chiropractors and doctors, HBB’s patented teardrop shape and one-strap “backbag” equally distributes the weight of the bag across key touch points, contouring it to the natural curve of the spin to improve posture and the pressure typically exerted on the back, shoulders and neck.

Attendees were joined by HBB’s Global Director of Business Development, Ms. Nancy Evans, who provided greater insight into the brand and ergonomic design of the bag.

Also present at the intimate press launch was Dr. Jojo Gaddi, General Orthopaedics, Arthroscopy and Sports Medicine specialist from St. Luke’s Medial Center, who shared additional information regarding the health benefits of the innovative product.

Healthy Back Bag is available in a variety of colors and styles: Distressed Nylon, The Baglet, and Microfibre, and is exclusively distributed by the Primer Group of Companies at all Travel Club stores nationwide.
For complete store listings, visit www.primergrp.com and the Travel Club’s facebook page: www.facebook.com/thetravelclubphilippines

About The Travel Club
Established in 1992, The Travel Club is a premiere concept store for travel bags and luggage which carries an impressive number of top-of-the-line brands from all over the world. It started out by being the local distributor of Samsonite, and eventually brought in other brands that cater to all types of travelers like Tumi, TTech by Tumi, Victorinox, Delsey, Ace, Mendoza, Zero Halliburton, World Traveller. For the Adventure Travel, we have brands like Columbia, The North Face, Sea to Summit, Nalgene, Eagle Creek, and Design Go. It tries to diversify its product lineup by also offering popular brands for a younger market such as JanSport, High Sierra, Eastpak, and Hedgren; it has also expanded its market reach by carrying up-and-coming foreign brands for ladies bags such as Hadaki, Healthy Back Bag, Tough and Salad.

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit www.primergrp.com.

For additional details, please contact:

William Hsu
Monsters Centaur Production Inc.
+63.917.522.5161 whsu@monstersproduction.com

Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com

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