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September 29, 2011



For Immediate Release: Retail maverick, The Primer Group of Companies, on the 29 of September 2011, unveiled its newest concept store, Bauhaus, in Shangrila Plaza Mall.

Bauhaus originated in Hong Kong and since inception, has become a shopping favorite for Filipinos traveling abroad. Similar to its international counterpart, Bauhaus Philippines will be anchored by six core brands (Tough Jeans, Salad, 80/20, Twistedmind, Superdry, Cheap Monday) and promises to deliver the latest in avant-garde fashion.

Selected celebrities and popular bloggers were invited to the exclusive launch where they were treated to a sneak peak of Bauhaus’ newest collection along with a mini-shopping spree.

Bauhaus is exclusively distributed by the Primer Group of Companies and is available at the 2nd floor of Shangri-la Plaza Mall, Mandaluyong with additional branches soon to open at Trinoma Mall, Abreeza, and Ayala Center Alabang.

For additional information, please visit:

About Primer Group of Companies
The Primer Group’s network of companies is multiplying at a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.