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May 07, 2013


Nurturing Homegrown Artists for a Cause

Eastpak and Bratpack Remix presents this year’s Eastpak Artist Studio.

For Immediate Release – April 27, 2013: As a heritage brand, Eastpak is revered by individuals across varying interests and pursuits. With its dynamic range of models and styles, the brand adheres to different tastes. In particular, Eastpak is close to the hearts of the alternative communities – supporting the likes of creative and innovative people in various industries.

It is for this reason that the brand came up with the Eastpak Artist Studio, a project that involves converting blank Eastpak’s iconic Padded Pak’r bag into one-of-a-kind masterpieces by artists from around the globe. The proceeds of the project go to a charity organization called Designers Against AIDS. The past editions saw over 130 artists including graphic designers, product designers, DJs, and even chefs to design over 200 unique Eastpak backpacks.

For the third time around, the creative platform of Bratpack that recognizes and supports local artists, known as Bratpack Remix, joined Eastpak to launch this year’s Eastpak Artist Studio through an event held last April 27 at Vinyl on Vinyl at the Collective. In attendance to celebrate the collaborative project were hip media folks, celebrities, and members of the art scene.

The project aims to gather the best and most prolific artists in our land to represent the country and join Eastpak’s roster of exceptional artists for a meaningful cause. This year, five local artists were tapped by Eastpak and Bratpack Remix – chosen to promote creative freedom and social awareness.

In addition, the project also serves as a great platform to provide exposure to some of the Philippines’ most outstanding artists – propelling them to international acclaim. This year’s handpicked artists include a dynamic mix, featuring mavericks from different realms of the arts.

Such is Paulo Bernaldo, who has earned recognition as the bassist of Moonstar 88 and The ButcherCons. Aside from his musical inclination, Bernaldo is also an award-winning music video director for both local and foreign artists such as Kamikazee, Parokya ni Edgar, David Archuleta, and more. To further elevate his aptitude for the arts, he is also a graphic and tattoo artist.

Representing the local fashion and art scene is Happy Andrada, co-owner of F*Art Fashion and a winner in a slew of design competitions here and abroad, including awards from the Miami International Fashion Week, International Emerging Designer of 2012, Swatch Watch design contest, and the Inspiring Young Filipino Entrepreneur Award by Go Negosyo 2010. Not new to representing the country abroad, Andrada brings pride for the country in international fashion events and art conventions.

Meanwhile, Resty Tica’s edge lies in his impressive art works. As a print graphic artist and award-winning painter, he is known for his abstract expressionist imagery driven by pop art sensibilities. Tica has participated in numerous group exhibitions, as well as award recognitions such as the Grand Prize for PLDT-DPC Telephone Directory cover art completion, the Artist of the Year Award of the TUP Fine Arts Gawad Pagkilala sa Sining, and more. He is also a graphic artist for network giant, ABS-CBN.

If not busy producing ideas for advertising, John Paul “Apol” Sta. Maria can be caught breathing life to characters in his comic books and art works. Aside from being a notable visual creator for the corporate industry, Sta. Maria is a well-loved in the art scene for his uncanny pieces that invokes humor and curiosity in the mind of the observer.

An exceptional trendsetter in the practice of graphic arts, JP Cuison is highly-recognized in the Philippine advertising scene and is a two-time representative to the Cannes Young Lions International Advertising Festival. With a knack for infusing the old with the new, Cuison’s taste has led him to be commissioned by heavy-weight brands like Puma, Asia Brewery, Manila Beer, Bench clothing, as well as concert posters by local and foreign musical acts such as Rico Blanco, Razorback, Mr. Big, Addison Groove, and Lymbic System.

Eastpak and Bratpack Remix truly believe in the significance of creative expression and what its power shape and redefine the consciousness of the society. Through the Eastpak Artist Studio, both brands get to support and nurture local artists in the country as well as contribute in a meaningful cause.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Eastpak in the Philippines.

About Eastpak
EASTPAK is the authentic gloval lifestyle bran offering innovative mobility solutions for the urban insider. EASTPAK was founded in 1976 when Mark Goldman transformed his father’s company from a manufacturer of military issue backbacks and duffels into the leading supplier of stylish, functional solutions for city living and the things you carry with you. From street-smart backpacks to convenient shoulder bags and ingenious luggage and travel items, every EASTPAK bag or accessory is designed to let you cram more life and excitement into your day, whether moving across town or across the globe. EASTPAK proudly supports numerious musicians, artists, and athletes worldwide.
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About Primer Group of Companies
Established in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition presents it as one of the most formidable retail players in Asia today.

For more information, please contact:
Will Hsu
Monsters Centaur Production