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July 05, 2010



Scribbleworks Inks a Deal with MNP: Promises to Bring Back International Standards to Philippine Beauty Pageants

For Immediate Release: Scribbleworks Production, Inc. announces signing a deal with the Mutya ng Pilipinas Organization to manage the franchise of the pageant, which will be held at Resorts World Casinos. The live show will be aired on September 5th, 2010 on ABS-CBN. Already, preparations are under way for what organizers are promising to be one of the biggest events this year in the country’s beauty pageant world.

Everyone is excited to get on board with the competition and some of the major partners have already been secured. Tati Fortuna says, “Our company is serious about elevating this pageant to the highest level. This is a huge task and we are all very excited to implement new ideas on this project. We want to transform the organization and make it the most prestigious beauty pageant in the country.” Ms. Fortuna is the Managing Director at Scribbleworks Production, Inc.

“Mutya ng Pilipinas has a long heritage as a premiere beauty pageant in the country. But lately, it has become stale with the audience,” Ms. Fortuna concedes. “We want to go back to its roots, focusing on the Filipina for her beauty, brain and as an ambassador of this beautiful country.” One of the exciting components that they’ve added to the pageant competition is featuring and highlighting some of the top provinces in the country known for their beautiful tourist destinations.

As a step in the right direction, Scribbleworks Production, Inc. has signed a partnership with Resorts World. Resorts World Manila is the venue of this year’s pageant as well as other Mutya ng Pilipinas pre-pageant events. Resorts World is a top attraction in the Philippines, raising the bar of luxury Lifestyle and Entertainment in the country.

The company also hired Monsters Centaur Productions for consultancy work. Their Principal Stylist, Charmaine Grace Palermo, is one of the most sought-after stylists in the country. They will help with publicity efforts and aide with getting the fashion industry’s support behind the pageant.
In addition, Ms. Fortune Ledesma will head the charity events for this year’s Mutya ng Pilipinas, which will take place on August 28, 2010.

The Mutya ng Pilipinas committee held a pre-pageant screening on July 2nd in Ortigas where selected girls were invited back to the first Official Preliminary Screening held on July 7th in Fort Bonificio, Taguig.

The next rounds of Official Screenings will be held on July 18th in Cebu and July 20th in Davao. The Final Screenings will be on July 24th at Resorts World Manila.

For more information about the Pageant and the National Screenings, please check out the official Mutya ng Pilipinas website ( or call/text 0917-8578359.

About Mutya ng Pilipinas:
Mutya ng Pilipinas, established in 1968, is a national beauty pageant to select the Philippine representatives to international competitions. The pageant attracts beautiful Filipino women in the country and Overseas Filipino Communities send candidates as well. Winners of the pageant proceed to elite international pageants such as Miss Asia Pacific, Miss Tourism International, and Miss Intercontinental. The organization promotes “Beauty Tourism” as its main platform to further advance the Philippines’ image as a beauty center of Asia abroad.

About Scribbleworks Production, Inc:
Scribbleworks Production, Inc. is a leading events and production agency in the country. Known to be the one-stop-shop for marketing services, they specialize in nationwide BTL activities, events, and TV show productions. The agency is also well-equipped in doing corporate gatherings, product launches, premier parties and also AVPs. Scribbleworks Production, Inc. is known in the industry as the agency that offers companies a perfect mix of cost-effective and quality solutions. They work closely together with their clients, and are assured of being provided with a diverse yet cohesive and effective campaign. With nearly 10 years of experience and expertise, it is the top agency that is able to create realistic yet inventive solutions, which are always executed flawlessly and cost-effectively.

For more information, please contact, Samuel dela Cruz: