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June 04, 2019


Negroni Week: Campari Celebrates 100 Years of Negroni!

MANILA, Philippines – Campari, Italy’s iconic red aperitif, is celebrating Negroni Week for the first time in the Philippines! From June 24th – 30th, 2019, Negroni Week is set to take over a number of partner establishments in Metro Manila for a weeklong celebration that will commemorate the Negroni’s 100th anniversary as a globally celebrated drink #N100.

Negroni Week by Campari
Negroni Week is now on its seventh year as a globally-celebrated event! First launched in 2013, Negroni Week was created as a partnership between Campari and Imbibe Magazine. In the years since, Negroni Week has worked with bars, restaurants, and retailers around the world to raise money for charitable initiatives!

Last year’s Negroni Week welcomed over 10,000 partner establishments in 87 countries. In total, the event raised an impressive $585,000 for charitable causes, contributing to almost $2 million raised since 2013.

The Negroni Masterclass with Symphony Loo
To introduce Negroni Week to bartenders and drinkers in Metro Manila, Campari’s Regional Brand Ambassador in Southeast Asia, Symphony Loo, conducted a special Negroni Master Class at the Peninsula Hotel Manila on Monday, June 03rd, 2019. The Master Class was attended by bartenders from some of the hottest night spots in Metro Manila.

“Negroni Week is a celebration of its story and 100th year,” shares Symphony Loo. “Registrations for partner bars are open until June 20. Partner venues who donate can make their own versions of Negroni that are unique and celebrate it with the classic!”

A Brief History of the Negroni
The Negroni was created 100 years ago by the renowned Count Camilo Negroni in the city of Florence, at the Caffé Cassoni. Count Negroni presented bartender Fosco Scarselli with the task to strengthen his favorite cocktail, the Americano. Scarselli replaced the traditional soda water and lemon twist with a splash of gin and a slice of orange. And from that moment on, the Negroni was born and would become one of Italy’s most widely consumed drinks. In 2018, the Negroni was voted as the second most popular cocktail in the world by Drink International!

Recipe ingredients: 

  • 3 cl. Campari
  • 3 cl. Sweet Red Vermouth (Campari recommends 1757/Cinzano)
  • 3 cl. Bulldog Gin

Recipe instructions: 

  • Pour all ingredients directly into a low tumbler filled with ice
  • Stir gently
  • Garnish with half an orange slice

Negroni Week runs from June 24th – 30th, 2019. For a full list of partner establishments in Metro Manila, please visit: Click on ‘Venue’ to find the nearest partner establishments.




Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world, Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.


It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe, the perfectly balanced combination of equal parts of Campari, Red Vermouth and London Dry gin, is almost a century old and continues to be enjoyed today. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari! For more information visit




Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: Please enjoy our brands responsibly