MANILA, Philippines – Melissa Shoes, Brazil’s most beloved footwear brand, unveiled their latest collection on Wednesday, October 24th, 2018, at Anahaw, Manila House, in Bonifacio Global City. The event was hosted by #MeInMelissa Style Maven, Janeena Chan, and attended by a number of personalities from the world of fashion and lifestyle including Tessa Prieto-Valdes, Divine Lee, Daphne Osena-Paez, and Aryanna Epperson.
“I’m proud to be a Melissa Style Maven and a certified Melissa aficionado!” shares Janeena Chan. “Today was really special because we opened our doors to yet another line of shoes to love from Melissa Philippines: the new Family Collection!”
Melissa Family is the upcoming collection from Melissa Shoes. The collection finds its inspiration from the comfort, security, and intimacy of family. This is brought out by the use of classic staples, highlighted by contemporary touches and colors. Every pair is developed using Melflex, Melissa’s patented technology. In addition, the collection showcases pieces designed by prominent names in fashion such as Jason Wu and Vivienne Westwood.
Pieces from the collection include:
- Melissa Lance
Inspired by the playfulness of classic dancing shoes, the Melissa Lance is the new must-have for cool girls across the country. This balanced ballet flat is ideal for daily activities and complements bicolor combinations that make the pair standout.
- Melissa Papete + Rider
Sportiness and comfort are the main features of this classic and stylish sandal. This piece brings together two unique designs that can take any girl from the city to the beach!
- Melissa Panapana II
A highly-treasured pair among aficionados, the Melissa Panapana II combines style, comfort, and practicality. The Panapana II is available in four colors and can take anyone from day-to-night with elegance and ease.
- Melissa Slim Sandal
The Slim Sandal is a flat that combines comfort and freshness with sensuality and romanticism. Easy to slip on and off at any time during the day, the Melissa Slim Sandal is topped with a bow that brings the perfect hint of delicacy.
- Melissa Ugly Sneaker
Melissa’s answer to one of the most beloved sneakers in the world, the Ugly Sneaker is a testament to the enduring power of the 90’s. Edgy, energetic, and simplistic in design and approach, the Ugly Sneakers go with just about anything, and is perfect for any situation!
- Melissa Kate + Jason Wu
Designed by fashion designer, Jason Wu, the Melissa Kate is a ballerina flat that made its debut at New York Fashion Week. A believer that what we wear is a reflection of our expression, the Melissa Kate is a delicate strap designed for warm weather.
- Melissa Hailey + Jason Wu
The simplicity of this design showcases the key principles of Melissa’s Jason Wu line: straight lines, simplicity, and reference to the texture of fabrics in plastic. The Melissa Hailey is a light sandal that imbibes simplicity and elegance.
In addition, the event also showcased a preview of Melissa’s Spring/Summer 2019 offerings. This includes pieces such as the Melissa Mule II, Melissa Ultragirl Flower Chrome, and the Melissa Puzzle.
“We talk about family but we want to secure the essence of Melissa’s DNA inspired by three moods: Nostalgia, Crew & the Cool, and the diverse 90’s,” says brand manager, Ms. Joy Cortez-Dauz. “Through this collection, Melissa Philippines hopes customers experience and establish this connection with our new releases.”
The new pieces from the Melissa Family collection will soon be available in all Melissa Shoes outlet stores nationwide.
Melissa is an iconic global footwear brand from Brazil. Established in 1979, Melissa is highly regarded for its avant-garde designs, sustainable materials, and collaborations with a number of high-profile names from the world of art and fashion.
From sexy stilettos to fabulous flats, Melissa shoes have brought fashion and comfort to new heights. Melissa brings the future of fashion to the world.
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