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February 25, 2012

NATIVE

Lights, Color, Merriment… And Trouble!

Native Launches The Color Carnival Spearheaded By DJ Trouble Andrew And Jason Bothe

For Immediate Release: February 25, 2012 – “Trouble in Manila!” These words marked the beginning of DJ / International musician, Trevor Andrew’s takeover of Manila. “Trouble Andrew,” the name he goes by in the recording industry, was flown in along with Native’s marketing representative, Jason Bothe, for the long-awaited Philippine launch of Native shoes held in the center of Bonifacio High Street.

Hailing from Canada, DJ Trouble Andrew is known for racking up numerous achievements in his various endeavors. Aside from being christened as a legend in the snowboarding world, documented for his fashion sense, and creating a name as a world-renowned producer and recording artist (Trouble Gang Records), Andrew is also one of Native’s longest-standing brand ambassadors assisting its founder, Damien Van Zyll De Jong, with everything from marketing to product development.

Coming along for the ride was Jason Bothe who, like Trouble Andrew, is a full-blooded Canadian and bent on taking the world by storm. Aside from being a DJ he is also a renowned artist, an expert on pop culture, making him an ideal Marketing Representative for Native.

The event, appropriately named, Color Carnival, was shrouded in amusement and merriment as Native brought a physical rendition of happiness to everyone. Carnival games such as the balloon dart and ring toss were a hit for both the young and old alike, while the snow cone and cotton candy booths to name a few, were lined up for by everyone as they reprised old memories and created new ones with their families and friends amidst the festivities. The carnival was something that the whole family could enjoy, not to mention all the crazy characters on stilts and in make-up, which added to the high!

“We did a carnival because native is just fun loving and free-spirited,” says Miguel Cervero, Philippine Brand Manager for Native. “There’s a native for everyone and every kind of person; young, old, men, women or children can all enjoy native just like how there’s an attraction for everyone at the carnival. That’s where the concept came from.”

A fashion show by the country’s upcoming youth was also brought upon the crowd as they strutted the runway donning Native’s latest Spring Summer 2012 collection. Taekwondo Champion Karl Delos Santos, Ateneo Basketball captain Kirk Long, professional model Terrance Lloyd, fashion design student Kim Chanpongco, football player Kim Carlos Smit, and Philippine national team swimmer Roxy Kee, are a few of those chosen as Native brand ambassadors to work the runway.

The night ended on a high with DJ Trouble Andrew spinning his signature beats giving Manila a taste of how things go when the Trouble Gang takes over. It was a riot!

Native is available at: Native Kiosk Trinoma, R.O.X. ( Bonifacio High Street and Cebu ), Rustans (Alabang Town Center and Makati), Duty Free Philippines Sport mart, Selected Shoe Salon, Res|Toe|Run and BratPack stores.

Native is also carried by: Lonely Planet ( Iloilo, Dumagueta, Embarcadero, Boracay), The Sidewalk (Zamboanga), Mian’s Closet ( Iloilo), Bajunaid Fashion Store, Sportmart Baguio, Sportsub, Team Sports (Cabanatuan and Iloilo), Chimes ( Davao), Gaisano ( Davao) , Footworks ( Isabela ) and High Haven.

Native – Keep It Lite.

About Trouble Andrew
Trouble Andrew is a legendary snowboarder, fashion innovator, groundbreaking music artist and business mogul, making him many things at once but his signature is style. From a professional snowboarding career that went all the way to Olympics, a cutting edge musician, songwriter, producer and a style influencer designing for the likes of Burton, Yes, Analog, Oakley, Nixon, Electric and Native Shoes. Following a successful 2011 which among many things saw the release of the album Dreams of a Troubled Man, Trouble is kicking off 2012 with further creative partner deals, a signature collection in the works and new musical directions. This year also includes the launch of Trouble Gang Records with a whole roster of artists with albums dropping in 2012. Trouble Andrew is moving on up while keeping it interesting, influential and forward thinking.

About Native
Native (www.nativeshoes.com) was established in Vancouver, Canada in 2009 with a vision to combine the best of evolving technology and great design. Inspired by classic, casual silhouettes, Native shoes are made from foam-injection molded-EVA, a lightweight, durable and comfortable material. Along with a unique, low-emission manufacturing process, Native shoes are animal bi-product free, waterproof and odor-resistant. Since the first collection launched in Spring 2010, Native has secured global distribution in over 30 countries.

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit: www.primergrp.com.

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.
+63.917.522.5161
whsu@monstersproduction.com

Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com

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