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March 22, 2019

Kiehl's Philippines

KIEHL’S UNVEILS NEW ULTRA LIGHT DAILY UV DEFENSE AQUA GEL AT MANILA LAUNCH

MANILA, Philippines – On March 20th, 2019, Kiehl’s Philippines unveiled their latest product, Dermatologist Solutions Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++ with a poolside event at the Ascott Hotel in Makati City.

What is Ultra Light Daily UV Defense?

In 2005, Kiehl’s introduced Dermatologist solutions—a collection of advanced skin care formulated by Kiehl’s chemists together with dermatologists to effectively address skin concerns. Best known for the Clearly Corrective line, the Powerful Strength Line-Reducing Concentrate and Ultra Light Daily UV Defense, the range boasts a big chunk of Kiehl’s customer favorites both in the Philippines and globally. The Ultra Light Daily UV Defense

Sunscreens all have an SPF 50 PA++++ that protect the skin from the sun for up to 8 hours without direct sun exposure. On top of this, it also provides both UVA and UVB protection to ensure that the skin is protected from both premature aging and possible burning. Having found that customers expressed interest in a lightweight sunscreen that is suitable for humid conditions and does not exacerbate oily skin, Kiehl’s chemists developed a water-light formula: the brand new Dermatologist Solutions Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++. Like the rest of the range, the new formula also defends the skin against harmful UVA/UVB rays, and forms a

protective barrier on the surface of the skin to prevent oxidative stress from environmental aggressors.

Combined with the antioxidant power of Vitamin E, the formula keeps the skin hydrated all day. It is also unscented and non-comedogenic.

Activated Sun Protector

Summertime marks the beginning of unending beach trips and outdoor adventures. Luckily, Kiehl’s ensures that everyone can be covered  without covering up no matter where they are or what they do. The Activated Sun Protector is a face and body sunscreen that’s perfect for the for the beach and adventure lovers because it is water-resistant and sweat-proof; plus it’s coral-friendly. It contains Vitamin E and L’Oreal’s patented Mexoryl SX and XL which are two organic filters that protect patented Mexoryl SX and XL which are two organic UV filters that protect against UV rays with high photostability against UV rays with high photostability.

It also provides maximum UVA and UVB protection at SPF50 PA++++. All of Kiehl’s sunscreens havethe highest effective UVA and UVB protection, so that everyday can be a Sun Day!

Kiehl’s Ultra Light Daily UV Defense Aqua Gel Launch

Kiehl’s Philippines introduced the Ultra Light Daily UV Defense Aqua Gel to the local market on March 20th, 2019. The event took place at the Ascott Hotel in Makati City. Kaila Nicdao, business unit director of the luxury division of L’Oreal Philippines opened the event by discussing how the brand’s newest launch fills the gaps in

furthering with the Kiehl’s belief of creating a personalized approach to skincare by providing a sun protection solution specifically for those with oily skin. Aftewards, Joan Hwang, Senior Product Manager of Kiehl’s Philippines, unveiled the product and its benefits to media, bloggers, key opinion leaders, and VIPs. She also talked about the Activated Sun Protector which is the brand’s first and only water resistant sunscreen available in the country.. At the event, all guests experienced a Kiehl’s Healthy Skin Check in which Kiehl’s Customer Representatives diagnosed the guests’ skin type and discussed their most pressing skin concerns to recommend the best products to address their specific needs. Besides other summer themed activities, guests were also able to mix their own mimosas with Stella Rosa Wines. They posted all about the event using the hashtags, #EverydaySunDay and #KiehlsPH.

Invigorate and protect your skin from sun and pollution damage with Kiehl’s new

Dermatologist Solutions Ultra Light Daily UV Defense Aqua Gel SPF 50 PA++++. Available in all Kiehl’s Since 1851 stores nationwide by April 15. For more information, visit Kiehl’s Philippines on Instagram at @kiehlsphilippines or on facebook at

www.fb.com/kiehlsphilippines.

 

About Kiehl’s Since 1851

We are dedicated to providing the most efficacious and personalized skincare

solutions to everyone, everywhere; it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Healthy Skin Check from our expert Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”

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