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July 14, 2024


With 165 years of service and innovation, Kiehl’s Since 1851 opens in the heart of Manila!


MANILA, Philippines – By continuously crafting advanced skincare products made from uniquely efficacious ingredients that combine the power of nature and science, Kiehl’s Since 1851 has become a globally-trusted industry standard. And now, Kiehl’s rich heritage of tradition and customer-oriented service comes to the heart of the capital itself with the launch of a new store at Robinsons Place Manila!

165 Years of Continuous Innovation and Service
Kiehl’s original apothecary opened its doors in New York City in 1851, on the corner of 3rd Avenue and 13th Street. By the 1920s, Irving Morse introduced the first line of original Kiehl’s products. As a globally-recognized leader in the skincare industry, Kiehl’s Since 1851 is a brand committed to offering an experimental journey to each person who walks into a store. Customers are provided with access to the finest formulations made from advanced skincare science and uniquely efficacious, natural ingredients.

The Kiehl’s Customer Experience
Kiehl’s Since 1851 is built on the very simple philosophy of “Try before you buy”. This ushered in a new standard of personalized customer care that encouraged customers to take home product samples to try for themselves. Through this, Kiehl’s continues to foster life-long relationships with millions of consumers around the world.

Kiehl’s “Try before you buy” policy extends to the dedicated service provided by Kiehl’s Customer Service Representatives (KCRs). Dressed in their signature white lab coats, KCR’s carry the tradition started by Irving Morse almost a century ago by providing personalized skincare consultations. Each consultation allows customers to find the right combination of products best suited for their skincare needs. Customers are encouraged to discuss their needs and goals with KCR’s at the Consultation Table: a relaxing space that allows first-time customers to learn all about the formulas behind each product.

Kiehl’s at the Heart of Manila
Understanding that a large sector of consumers came from the city of Manila, Kiehl’s Philippines launched its first store in the area at Robinsons Place Manila in Ermita.

Kiehl’s has been looking to expand its doors to a wider customer base. We initially thought to expand outside of Metro Manila, but we found there was still more opportunity to be found in the historic city of Manila. The saying “Try before you buy”,  cannot be more true as the brand seeks to reach out to new customers who will have firsthand experience trying Kiehl’s says Joan Hwang, Senior Product Manager for Kiehl’s Philippines.

The store is now open to serve devoted Kiehl’s consumers in the Ermita-Malate area while providing residents with the chance to undergo their first consultation with Kiehl’s KCR’s. For more information, visit Kiehl’s Philippines on Instagram @kiehlsphilippines.

About Kiehl’s Since 1851
We are dedicated to providing the most efficacious and personalized skincare solutions to everyone, everywhere’ it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Skincare Consultation care of our experts Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”