MANILA, Philippines – This month, Kiehl’s Philippines celebrates the second year anniversary of
Made Better™ by partnering with celebrity twins, Richard and Mond Gutierrez! With a passionate focus towards the conservation of marine welfare, proceeds from the sale of Made Better™ limited-edition products will fund the conservation of Philippine oceans.
Made Better™ is a platform that allows Kiehl’s to connect its ongoing efforts in sustainability through the formulation, packaging, manufacturing, recycling, and philanthropic commitments towards its products and customers in an authentic and differentiated way.
“Kiehl’s is a legit company doing their part,” says Richard Gutierrez. “They use at least 30% post-consumer recycled materials. And they recycle and reuse packaging in their stores, which is something I think every store and every company should do.”
Kiehl’s Philippines, together with Raymond and Richard Gutierrez, are proud to introduce limited-edition variants of two customer favorites that both new and old customers are sure to love:
- Calendula Toner
Calendula flower petals are fused with gentle ingredients such as Great Burdock Root Extract to soothe and cleanse oily and normal skins. A trusted customer favorite for over four decades! The 125mL bottles are housed in bottles made of 100% post-consumer recycled plastic.
- Ultra Facial Oil-Free Gel Cream
A lightweight gel moisturizer that hydrates normal and oily skin with 24-hour protection! The Ultra Facial Oil-Free Gel Cream is perfect for the Philippines’ humid weather.
Limited-edition variants will feature exclusive art developed by Raymond and Richard Gutierrez, inspired by one of Richard’s many breathtaking underwater portraits.
“When they asked us to do this, there was no question: Kiehl’s is a brand we love,” shares Raymond Gutierrez. “And the fact that they have the Made Better™ campaign that targets to help sustainable living. So, it was just a no-brainer for us that we wanted to be involved.”
THE PILLARS OF KIEHL’S MADE BETTER™
According to Cheryl Vitali, Kiehl’s General Manager Worldwide, “Our founding family member Aaron Morse once said that, ‘a worthwhile firm must have a purpose for its existence. Not only the everyday work-a-day purpose to earn just a profit, but beyond that, to improve in some way the quality of the community in which is committed.’ This mission has always been our north star at Kiehl’s Since 1851, we have been dedicated to using more sustainably sourced and naturally derived ingredients, responsible packaging and manufacturing, and lending a hand to community causes. We are constantly evolving and improving because we believe our patrons, communities, and planet deserve products that are Made Better. Better is where we began in 1851, but better has no end.”
Naturally Derived Ingredients
Kiehl’s sources some of nature’s most efficacious ingredients to help create formulas that are effective, yet suitable for all types of skin. In fact many Kiehl’s products are formulated to include naturally-derived ingredients.
- Today, 95% of Kiehl’s formulas contain at least one natural or natural origin raw material.
- By 2020, Kiehl’s is committed to including at least three natural or natural origin raw materials in at least 98% of its formulas.
Kiehl’s works hand-in-hand with farmers and producers to source its ingredients in a way that’s beneficial to their communities and the planet.
- Today, 36% of Kiehl’s formulas contain at least one sustainably sourced raw material.
- By 2020, Kiehl’s is committed to including at least one sustainably sourced raw material in at least 50% of its formulas.
Kiehl’s uses post-consumer recycled materials whenever possible, and all Kiehl’s stores reuse and recycle. Kiehl’s encourages its patrons to do the same and recycle their empties through its Recycle & Be Rewarded program.
- By 2020, Kiehl’s is committed to including at least 30% post-consumer recycled materials in 100% of its saleable products packaging.
Responsible Packaging & Manufacturing
Kiehl’s designs its packaging to help avoid waste in addition to using post-consumer recycled materials at its primary manufacturing plant.
- Since 2005, Kiehl’s has reduced
o C02 Emissions by 82%
o Water Consumption by 21%
o Waste Generation by 36%
- By 2020, Kiehl’s is committed to reducing C02 emissions, water consumption and waste generation at our manufacturing plant in the U.S. by 60%.
True to Kiehl’s mission, the brand makes it a priority to support community causes with a focus on children’s well-being, environmental awareness and HIV/AIDS research. Over the years, Kiehl’s has donated over $15 million to community causes around the world.
Proceeds from every limited-edition bottle of Calendula Toner and Ultra Facial Oil-Free Gel Cream will go directly to the efforts of Save Philippine Seas.
Together with Raymond and Richard Gutierrez, Kiehl’s Philippines will proudly unveil the new, limited-edition products at a weeklong event in Greenbelt 5 from July 17th – 21st, 2019. The event will serve as a chance for customers to understand conservation efforts, while learning everyday tips they can use to ensure a cleaner, more sustainable future.
Limited-Edition Calendula Toner (PHP 1,450) and Ultra Facial Oil-Free Gel Cream (PHP 1,750) are available starting July 17th, 2019, at all Kiehl’s Since 1851 retail stores nationwide. For more information, visit Kiehl’s Philippines on Instagram @kiehlsphilippines.
About Kiehl’s Since 1851
We are dedicated to providing the most efficacious and personalized skincare solutions to everyone, everywhere; it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Skincare Consultation care of our expert Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”