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April 25, 2019

Kiehl's

KIEHL’S INNOVATES WITH HERITAGE INGREDIENT, CALENDULA, IN NEW SERUM-INFUSED WATER CREAM

Manila, Philippines – On April 24, Kiehl’s Philippines proudly unveiled the new Calendula Serum-Infused Water Cream, the newest addition to their popular Calendula Collection, at the Gallery by Chele, Taguig City.

Kiehl’s introduced its customers to the Calendula Petal in the 1960’s with the launch of Calendula Herbal Extract Toner, currently Kiehl’s #1 best-selling toner globally. Ever since, Kiehl’s chemists have continued to harness the time-tested, efficacious benefits of Calendula through the 2014 launch of the Calendula Deep Cleansing Foaming Face Wash and in 2017, the addition of the Calendula & Aloe Soothing Hydrating Mask. Now, Kiehl’s welcomes a unique addition to the Calendula family, the NEW Calendula Serum-Infused Water Cream.

Upon application, the water cream’s weightless formula releases a burst of soothing, long-lasting hydration, leaving skin feeling soft with a dewy-fresh finish. The formula gives instant relief from the feeling of skin discomfort. It also aids in strengthening the skin barrier, by helping to diminish the early signs of aging that occur when the skin barrier is compromised by environmental irritants. With continued use, the formula also visibly reduces redness.

 

“We know our customers love Calendula, so Kiehl’s chemists formulated a water cream featuring that iconic Kiehl’s ingredient and took it to the next level by infusing it with a Calendula serum, providing the efficacy of the Calendula petals in a new texture” shares Roberta Weiss, Head of Product Innovation for Kiehl’s. “Through a unique formulation technique, the water cream utilizes our highest concentration of Calendula Flower Extract in a formula that helps to soothe and refresh skin while also providing a visible glow.”  

 

UNIQUE SERUM-INFUSED FORMULA ARCHITECTURE

Native to the Mediterranean, Calendula is known for its skin-soothing properties and has been a highly regarded herb in both Ayurvedic and Traditional Chinese Medicine for many centuries. The unique architecture of Kiehl’s formula is constructed to “house” the concentrated Calendula Serum ingredients within the water phase. On application, the serum infusion transforms and delivers hundreds of micronized Calendula Petals and Calendula Extract directly to the skin.

 

MICRONIZED CALENDULA PETALS

Before the whole Calendula Petals are added to the formula for processing, they are first “steeped” at a high temperature for precisely ten minutes to allow for maximum release of the petal’s skin-soothing properties. Once the components have been released, the whole petals are then added to the formula for mixing. During the mixing phase, the petals become crushed into hundreds of micronized petals – visible only under a microscope.

 

MULTI-MIRACLE RESULTS

Kiehl’s tested the formula and found the Calendula Serum-Infused Water Cream has multiple benefits.

Clinical testing showed the serum-infused water cream:

  • Improves the look of fine dry lines
  • Makes skin texture look and feel smoother
  • Boosts skin’s radiance & suppleness

In just one week:

  • 98% of participants thought skin felt relieved from discomfort
  • 98% of participants felt skin redness appeared reduced
  • 96% of participants thought skin looked even-toned
  • 96% of participants thought skin felt smooth & soft
  • 94% of participants felt skin looked glowing

THE CALENDULA EXPERIENCE

In the 1960s, Kiehl’s introduced the Calendula Herbal Extract Toner, which became an instant customer favorite due to its soothing and refreshing properties. Formulated with natural whole petals, Calendula Toner is alcohol-free and gently tones oily prone skin.

In 2014, the iconic toner was joined by the Calendula Deep Foaming Face Wash, a gel cleanser developed to actively remove surface dirt and oil, while helping to ensure the skin barrier

Calendula & Aloe Soothing Hydration Masque is gel masque, formulated with Calendula flower petals and Aloe Vera, that bursts into a refreshing surge of cooling hydration upon application.

 

CALENDULA SERUM-INFUSED WATER CREAM PHILIPPINE LAUNCH

Kiehl’s Philippines unveiled the Calendula Serum-Infused Water Cream on April 24th, 2019, at Gallery by Chele in Taguig City.

Guests in attendance had the chance to enjoy light activities. Additionally, brand representatives from Kiehl’s Philippines were stationed all throughout the venue to allow guests to experience the Calendula Serum-Infused Water Cream.

Rejuvenate your skin with the Calendula Serum-Infused Water Cream and other selections from the Calendula Collection, now available in all Kiehl’s Since 1851 stores nationwide. For more information, visit Keihl’s Philippines on Instagram @kiehlsphilippines.

 

The Calendula Serum-Infused Water Cream will be available for P2,650 for 50mL and P17,50 for 28mL. The Calendula Foaming Wash is P1,825 for 23mL and P650 for 75mL. The Calendula Herbal Extract Alcohol-Free Toner is P2,425 for 250mL and P1,450 for 125mL. The Calendula Soothing Masque is P3,050 for 100mL and P1,225 for 28mL.

About Kiehl’s Since 1851
We are dedicated to providing the most efficacious and personalized skincare solutions to everyone, everywhere; it’s part of our “Healthy Skin Guarantee.” Come visit our stores to get a complimentary personalized Skincare Consultation care of our expert Kiehl’s Customer Representatives. True to our spirit of service, we are proud to offer you samples of our finest formulas so you can “Try Before You Buy.”

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