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December 11, 2017

Jose Cuervo, This Is The ShXt


MANILA, Philippines – This past Saturday, December 09th, 2017, Jose Cuervo® closed out 2018 with a bang at The Palace Pool Club as the brand introduced their new bottle design and their latest campaign, This Is The ShXt, at Flume Live in Manila!

The playful and tongue-in-cheek This is The ShXt campaign was first introduced to the Philippine market just a few months ago in a series of billboards, radio spots, and viral videos. The buzz generated by these initiatives served as a call-to-action to legal drinkers nationwide to savor a shot of Jose Cuervo® in moments of celebration and conquest.

A shot of Jose Cuervo® tequila is a tradition that dates back to 1795 in Jalisco, Mexico, when the King of Spain granted the Cuervo family with the first license to commercially produce tequila. While other brands of tequila have come and gone, Jose Cuervo® remains the shot of choice among drinkers worldwide. This is The ShXt is a war cry in moments of victory – Jose Cuervo® is THE tequila that will give you moments you will never forget.

The campaign was formally launched at Flume Live in Manila. Presented by Jose Cuervo®, the event was one of the most-anticipated concerts of the year and drew a sold-out crowd at The Palace Pool Club, in Bonifacio Global City. Flume is a Grammy-award winning producer and DJ who has remixed the music of acts such as Arcade Fire, Sam Smith, and Lorde.

To commemorate the launch of This Is The ShXt, Jose Cuervo® unveiled their new bottle design. The bottles were released to the North American market earlier this year and retained its iconic shape, with updated touches that reflect the centuries-old tradition of the brand.

A number of influencers and personalities attended the party and the launch, including Pat Sugui, and mother-and-daughter tandem, Phoemela and Kim Baranda.

“I knew something big was happening, but I wasn’t expecting this,” shares Pat Sugui. “Seeing Flume live in person and partying with Jose Cuervo® was awesome. This is the ShXt!”

“This party was amazing! It was the perfect way to end 2017. I can’t wait to see what Jose Cuervo® has in store next year.”, says Kim Baranda.

Make sure to check out our social media accounts on Facebook (/cuervopilipinas), Instagram (@cuervopilipinas), and Twitter (@cuervopilipinas) for more updates on anything and everything Jose Cuervo®!

About Jose Cuervo®

Established in 1795, Jose Cuervo® is the leading manufacturer and distributor of the best-selling tequila worldwide. A family-owned brand that began in Mexico, Jose Cuervo® owes the distinctive taste of their alcoholic beverages from the largest agave holding in the world.

Aside from the best-selling Jose Cuervo® Especial Silver, Reposado, and Añejo tequilas, the brand also offers the highest quality of dark-spiced rum, whiskey, gin, liqueurs, and more. To date, the brand has received multitudes of international awards, the double gold medal at the 2012 San Francisco World Spirits Competition being the latest.

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For more information, kindly contact:
Danise Flores | Centaur Marketing | 09176515984