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June 22, 2024

Jose Cuervo® Celebrates the 4th Annual Day of the Dead in The Island BGC!

MANILA, Philippines – The hottest party of the season took place as Jose Cuervo’s® 3rd Annual Day of the Dead party invaded The Island at Bonifacio Global City last October 31st, 2019! Thousands came and spent the night partying to the beats of SP Espinosa, Kat DJ, and Marc Naval.

Inspired by Mexico’s most treasured tradition, Día de los Muertos (Day of the Dead), Jose Cuervo’s® Day of the Dead parties are held all over the world. Día de los Muertos honors the memory of ancestors past while celebrating the gift of life. Every year, the entire country of Mexico comes out to commemorate the Day of the Dead from October 31st to November 2nd. Brightly-colored skulls are displayed in the home, while families and friends take to the streets to honor the living and departed in an awe-inspiring parade.

Jose Cuervo’s® Fourth Annual Day of the Dead
The first annual Jose Cuervo® Day of the Dead party in the Philippines took place in 2016 at Green Sun Makati. The sold-out event showcased a start-studded line-up of globally and locally renowned DJs, as well as the unveiling of brand new cocktails from Jose Cuervo®.

In the years since, the party has become an annual event celebrated throughout the Philippines. As one of the leading events of the much-beloved Halloween season, this year’s Jose Cuervo® Day of the Dead party attracted a host of attendees from the world of entertainment, such as Teejay Marquez, among others.

“Jose Cuervo’s® Day of the Dead parties just get bigger and better every year!” says Xyline Lorenzana, Brand Manager of Jose Cuervo® in the Philippines. “If this year’s party was this wild, I can only imagine what they have in store next year!”

“Who needs to travel to Mexico to experience the Day of the Dead, when Jose Cuervo® brings it right to Manila every year?” shares Em Lingao, Business Unit Head of Premier Wines and Spirits, Inc. “Kudos to another amazing celebration!”

Make sure to check out our social media accounts on Facebook (/cuervopilipinas), Instagram (@cuervopilipinas), and Twitter (@cuervopilipinas) for more updates on anything and everything Jose Cuervo®!


About Jose Cuervo®
Jose Cuervo® is the number one selling tequila in the world (IWSR 2017). The Jose Cuervo portfolio of products includes Jose Cuervo Especial®, the world’s best-selling tequila, and Jose Cuervo Tradicional®. Cuervo has been producing tequila at La Rojeña distillery, the oldest active distillery in Latin America, since 1795. Located in the town of Tequila, the distillery is open for visitors wishing to discover the fascinating journey of this spirit, from field to glass.