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April 29, 2019

L’Oréal Brandstorm

Into Your Genes Crowned 2019 L’Oréal Brandstorm Philippine Champions

MANILA, Philippines – Into Your Genes emerged victorious at L’Oréal Brandstorm’s 2019 Philippine National Finals on Thursday, April 25th, 2019, at Whitespace Manila, Makati City. As this year’s winners, Into Your Genes will fly to Paris, France to represent the Philippines at the L’Oréal Brandstorm Worldwide Finals on May 22-23, 2019.

The global winner of Brandstorm will receive the Intrapreneurship Award, which gives them an opportunity to bring their idea to life by joining a three-month immersion program at Station F, the world’s biggest startup campus located in Paris and a partner of L’Oréal.

For the last 27 years, L’Oréal Brandstorm has put business students through real-life situations to reveal skills that are daring, tenacious, innovative, and entrepreneurial in spirit. The competition has launched careers of numerous young talents worldwide, giving them a one-of-a-kind opportunity to grow their career as future leaders of the world’s number beauty company.


Brandstorm 2019 National Finals


L’Oréal Brandstorm is L’Oréal’s signature student business competition that gives students from diverse backgrounds and degree programs a unique opportunity to put themselves in the shoes of an innovation leader for L’Oréal’s international brands. It is one of the largest and most prestigious global business competitions that has attracted over 200,000 students in 65 countries around the world since its creation in 1992.


L’Oréal Brandstorm Philippines was first introduced to university students in the Philippines in 2009. This year, student teams were asked to create a disruptive innovation for skincare to attract and engage health-conscious consumers online and offline. The top eight teams to make it to the finals included:


  • BrandBabes (University of the Philippines – Diliman)
  • Into Your Genes (University of the Philippines – Diliman)
  • Brandhurricane (De La Salle University – Manila)
  • Innovature (Enderun Colleges / University of the Philippines – Diliman)
  • Skin Queens (De La Salle University – Manila)
  • RegSteffiJe (University of the Philippines – Diliman)
  • Beauty Fixers (University of the Philippines – Visayas)
  • Teamnovate (De La Salle University – Manila)

Brandstorm 2019 Champions: Into Your Genes

Into Your Genes prevailed as the Brandstorm Philippines 2019 Champions. The team is comprised of UP Diliman Business students Annika Bautista, Martin Cruz, and Guia Peralta.


“It’s just surreal,” shares Annika Bautista. “We’ve been working for the last few months to get to this point. It feels like an entire journey was encapsulated in that one moment when we were announced as champions.”


Together, this group of friends developed a skin patch called In Skin. The patch is an answer to issues such as acne and dry skin and works by directly stimulating the user’s DNA. In Skin is directly applied to the skin and can be worn all throughout the day.


“There are so many factors inside your body that can actually create the problems you feel now,” says Guia Peralta. “Our solution taps into that and brings out the best in you by healing you from within.”

Over the course of six months, the team worked tirelessly on their Brandstorm pitch. The hard work and sacrifice paid off: Into Your Genes’ pitch impressed the L’Oréal jury panel, which included Thibault de Saint Victor (Country Managing Director), Supriya Singh (General Manager of Consumer Products), Luis Yanga (General Manager of Professional Products), Tina Ampil (General Manager Human Resources), and Polly Malacad (Scientific Director).


“There were times when it was really a struggle because it felt like we were stuck at a dead end,” says Annika Bautista.


Bautista, Peralta, and Cruz are heading to Paris, France for the Brandstorm Worldwide Finals. The team will compete against over 65 countries for the global championship. Should they bag the global championship, Into Your Genes will have the chance to work with L’Oréal experts to test the feasibility of In Skin as an actual product under the L’Oréal Active Cosmetics Division at Station F.


“We are super excited for the new learning process,” adds Martin Cruz. “One of the things we all agree on is that we really learned a lot in this one-of-a-kind experience. Not just with marketing and business, but also with science. And that’s something I think we need to take with us to Paris: the passion to keep researching to come up with better, more feasible ideas.”

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About Brandstorm 


Created 27 years ago, L’Oréal Brandstorm has grown to become the world’s biggest innovation competition for students. The competition attracts over 34,000 participants every year from over 65 countries. The Brandstorm Worldwide Finals will bring the finalists from each country together in Paris, at an event in late May 2019, to determine which team will win an immersion at Station F, the world’s largest startup campus. For more information:

About L’Oréal

L’Oréal is the world’s largest and most profitable beauty company. It has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of over 3,885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information: