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April 16, 2012

POIS BELLY AND KIDS

GREAT KIDS: DELIGHTFUL FASHION PLAY FOR LITTLE GIRLS (AND THEIR MOMS)

For Immediate Release: April 1, 2012 – Great kids begin with great style. Young girls love to play dress up and moms just love to indulge them. Great Kids, one of the three brands by Pois Belly and Kids, makes little girls even more adorable in its pretty, embellished tops, delightful mini skirts, and cute micro shorts.

Summer 2012 offers these little fashion princesses a fairy tale collection of separates in the sweetest summer colors and the perkiest, sunshiny styles, evoking the yummiest desserts and wonderfully blooming gardens. Made of primarily imported, high quality cotton fabrics and cotton blends for utmost breathability and comfort, Great Kids emphasizes the fun and whimsy of girlhood in all its fancy dress possibilities.

Little girls (and their moms) will thrill to colorful tops in bright orange and red, decorated with corsages and floral appliqués, paired with tutu skirts in the daintiest of pinks. Great Kids recognizes the importance of fashion play to a girl’s sense of femininity and individuality, while acknowledging the new generation of mothers’ desire to doll up their daughters. Created by Eurowear Marketing Corporation, Great Kids is one of the three brands housed in Pois Belly and Kids, the one-stop fashion boutique for girls and maternity wear.

Pois Belly and Kids has six freestanding stores in the Philippines, located at TriNoma, SM Megamall Atrium, Glorietta 3, SM Mall of Asia and SM City Cebu and SM City Iloilo.

To learn more about Pois Belly and Kids, please visit and “like” its Facebook: www.facebook.com/poisbellyandkids.

For additional details, please contact:
Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com

SHOOT CREDITS:

Photography: Marck Ches Ang (Bulb Studios)
Model: Alexa (Phoenix), Jersey (W Talents), Danda (Mercator)
Styling: Charmaine Palermo of Monsters Production
Hair: Borge Aloba of L’oreal Professionel
Make-up: Jim Ryan Ros senior make-up artist Maybelline

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