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April 16, 2012



For Immediate Release: April 1, 2012 – Young girls exploring their emerging fashion personalities can play at being happy Parisiennes this summer in tres chic put-togethers by Pois, the stylish label for tweens. This season, Pois captures the sweetness and light of sunshine days, beach strolls, and blooming gardens in pretty, pastel dresses, perky tank tops and shirts, dainty peplum and tiered skirts and sassy micro shorts that recall the polished and sophisticated vibe of fashion’s premiere capital.

Candy colors, inspired by sour balls, desserts, and a variety of yummy candies, perk up the palette while classic black and white add that desired degree of sophistication. Stripes, solids, and florals make a lively pattern mix, while lightweight, cotton fabrics give utmost summer comfort and movement.

Picture the ingénue in a Sabrina-necked, striped blouson and black, tulip skirt, strutting down Paris’ smart streets or having coffee and dessert at a classic Paris café in a cool shirtdress with tailoring accents. C’est la vie, indeed. Pois, one of the three brands housed at Pois Belly and Kids, a one-stop shop for stylish girls wear, offers classic-with-a-twist, fashion-forward clothes for that awkward age between eight and 18, when girls have outgrown frilly children’s dresses but are too young for proper womenswear. Pois gives these emerging stylesetters a wide choice of fun dressing beyond the usual tees and jeans ensemble, decking them out in age-apt, fashion-smart dresses, tops, pants, and shorts that allow them to experiment with various styles. Created by Eurowear Marketing Corporation, a fashion company whose designs are inspired by Paris, Pois introduces fashion-curious girls to the joys of stylish dressing.

Pois Belly and Kids has six freestanding stores in the Philippines, located at TriNoma, SM Megamall Atrium, Glorietta 3, SM Mall of Asia and SM City Cebu and SM City Iloilo.
To learn more about Pois Belly and Kids, please visit and “like” its Facebook:

For additional details, please contact:
Charmaine Palermo
Monsters Centaur Production Inc.


Photography: Marck Ches Ang (Bulb Studios)
Model: Geline (W Talents) and Nikki (Phoenix)
Styling: Charmaine Palermo of Monsters Production
Hair: Borge Aloba of L’oreal Professionel
Make-up: Jim Ryan Ros senior make-up artist Maybelline