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February 24, 2012



FitFlop starts summer on a high with its Spring/ Summer 2012 Collection

For immediate Release: While FitFlop is known for its biomechanically optimized triple-density midsole technologies, its Spring/Summer 2012 footwear line continues to elevate the brand with fashion forward styles, designs and patterns, including: gladiator sandals, tribal and retro throwback prints, and bright and colorful sneakers for both women and men. The new S/S 2012 collection was recently highlighted at the brand’s regional launch last February 22 and 23, 2012 held on Samed Island, Thailand.

Selected VIPs and members of the press from different countries around Southeast Asia were specially flown in for a sneak peek of FitFlop’s latest collection. On the first day, attendees were welcomed with cocktails and a first look at FitFlop’s new footwear displayed at the pool area of S31 Hotel. A press conference followed as principals: International Marketing Manager, Ms. Irene Celli, SVP and Managing Director of Primer International Management Limited, Mr. Mark Chim, AVP, Ms. Camille Karaan, Managing Directors of Star Fashion Thailand – Mr. Vitoon Tatiyamaneekul and Mr. Viphop Tatiyamaneekul, The Primer Group of Companies Board of Directors, and the FitFlop Brand Managers of Philippines, Thailand, Indonesia and Malaysia, provided more details about the new line.

The next day, guests were treated to water/beach activities, relaxation, a dinner party, and a fashion show showcasing FitFlop’s new stylish collection. It was an event that ended with a night of celebration as guests danced the night away… the perfect way to kick-off the summer!

FitFlop is available in selected Res Toe Run, The Travel Club, ROX and Bratpack stores nationwide. For more information, visit Retail giant, The Primer Group of Companies is the exclusive distributor of Fitflop in the Philippines.

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc. +63.917.522.5161

Charmaine Palermo
Monsters Centaur Production Inc. +63.917.899.7902