Return to Media Room

May 04, 2011



Philippines’ Favorite Sandal Brand Unveils Its New High Summer 2011 Collection

For Immediate Release: It was indeed an enchanting night on the 4th of May 2011 when Fitflop unveiled its latest High Summer 2011 collection at an intimate VIP and media gathering held on the 4th Floor, Wedding Essentials Section of Rustan’s Makati.

Guests in attendance including, amongst others: socialite and new host of Extreme Makeover Home Edition Philippines Divine Lee, personality development speaker Abbygale Arenas-De Leon and personality Nicolette Bell, wore elegant outfits and wined and dined on food and drinks sponsored by Chocolate Fire and Manny O Wines as host, Karen Pamintuan, introduced them to Fitflop’s three newest styles: FROU, LUNA and LOLLA – sandals that are so classy and fun yet still integrate the same famous muscle-activating, leg toning Microwobbleboard™ midsole that makes every pair so spectacular.

Embody that voguish flair with a pair of Frou, frilly sandals adorned with delicate layers of folded suede ruffles on its toe post, making it the best complement to pretty, dainty feet. It is available in four classy shades – Fuschine, Black, Electric Indigo, and Pebble; that will appeal to one’s inner “girly-girl”.

Transform into an elegant style enchantress with Luna, leather sandals that are sophisticatedly ornamented with two edge-jewels on a slim line toe post. Adding this to one’s FitFlop collection makes it an easy go-to pair for elegant affairs where one still wants to feel comfortable. Luna is available in three lovely shades – Black, Pewter, and Bronze.

For the simple and chic summer princess, Lolla, an espadrilles-inspired comfortable wedge sandal, makes any casual outfit fashionably complete. Perfect both for shorts, pants, and dresses of all lengths, Lolla is the go-to summer sandal. Lolla is available in three classic shades: Black, Cougar, and Navy as well as a fun summer print, Lolla Liberty.

The event also served to commemorate Fitflop’s official availability in the country’s most prestigious retailer. Distributed in all Bratpack, Travel Club, Res|Toe|Run and Recreational Outdoor eXchange (R.O.X.) nationwide, Fitflop’s exclusive distributor, The Primer Group of Companies, recently further strengthened its partnership with Rustan’s Department Store by now providing the sought after sandal that tones your legs while you walk to all Rustan’s shoppers.

The night was capped off with the grand reveal of Fitflop’s Special Edition Rock Chic Ice White, a gorgeous sparkling sandal dusted with dozens of CRYSTALLED Swarovski Elements. Available starting June, the Rock Chic is so exclusive that only 100 pairs will be available in the Philippines.

To cap off a wonderful night of fantasy, three Prince Charmings went around the room looking amongst the guests for the lovely maidens whose feet perfectly fit in the Rock Chic shoes. In the end, the three lucky Cinderellas (Divine Lee, Heidi Ng, and Catharin Aguilar, mother of former Binibining Pilipinas World, Carlene Aguilar) were each given their own pair of the uber-exclusive Fitflop when their feet matched the coveted sandals perfectly.
The grand FitFlop fairytale party untwined the less formal, fun elements of the evening with more cocktails and more music as the guests danced the unforgettable night away.

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.