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October 18, 2011

YOSI SAMRA

FIRST AID FOR YOUR FEET

Local Fashion Distributor, Green Tee Inc., Introduces New Women’s Foldable Ballet Flats Brand, Yosi Samra!

For Immediate Release: October 15, 2011 – Picture this… after a ten-hour day in the office, your colleagues invite you for dinner followed by drinks at a nearby bar. The idea sounds fun but is quickly disregarded when the thought of having to spend another 5-hours in your high-heel shoes enters your mind. Regardless of the situation, every woman has at some point in her life been victim to the dreaded “sore feet by killer heels.” So much so that she has gone as far as to kick off those painful pumps electing to walk the dirty streets barefoot just so that her feet can breathe, if only for a few minutes.

All women can relate to this story and men as well, as I am sure many have been on the receiving end of a disgruntled girlfriend or sister or workmate who was forced to wear a pair of stilettos for way longer than she intended to.

The need for a solution resonated with Yosi Samra, who in 2009, developed his own eponymous brand of foldable ballet flats. Descendant from a long line of shoemakers, Yosi Samra’s collection of high quality flats are comfortable, portable and most of all, affordable! The ideal counter balance to killer heels, Yosi Samra’s are flexible enough to fold up into a handbag yet sturdy enough to stroll the mean streets.

Appropriately referred to by avid customers as “First Aid For Your Feet,” Yosi Samra’s fold up neatly into a provided pouch, which allow them to be tossed into a purse / bag without taking up much space. The fact that they fold makes them ideal for travel, to wear post-workout, or even for after work, school or a night out when a woman’s heels are itching to come off.

QUALITY WITHOUT THE COST
Yosi Samra’s years of experience within the footwear industry has allowed him to produce the highest quality ballet flats at the lowest price points. The innovative split-sole structure is made of 1/8” durable rubber allowing the shoes to fold neatly yet also ensuring that they do not wear when worn. The actual shoe are made from the best materials and are thick enough that you do not see the outlines of your feet. Yosi Samra’s are topped off by a comfy elastic band creating a secure fit and eliminating the shoe cutting into a woman’s heels, painful rubbing blisters or an extended breaking-in period.

Over the past two years, Yosi Samra has expanded its collection to include a wide array of leathers, satins, patents, and suede incorporating all color palettes and patterns from neutrals to bolds. With over 6,000 different styles, Yosi Samra ensures that its ballet flats will look great on all women with anything they have on, whether it be a cute skirt, leggings or a favorite pair of jeans matched with an ultra-feminine top.

Celebrity fans, including: Anne Hathaway, Ashley Greene, Hayden Panettiere, Audrina Patridge, Giuliana Rancic, Nicole Scherzinger, Carmen Electra and the uber-stylish Sarah Jessica Parker, have all been spotted relaxing in a flashy pair of Yosi Samras.

Yosi Samra is exclusively distributed by Green Tee Inc. at the following locations: GAS, Greenbelt 3 and Trinoma Mall.

About Yosi Samra
YOSI SAMRA’s eponymous footwear line has the subtle ease and whimsy that makes girls swoon. A second-generation shoe impresario, Yosi grew up spending countless hours alongside his father in his shoe factory. In 2009, Yosi had the creative genius to streamline his contemporary collection, and expand on his now ubiquitous ballet fold up flat. Yosi Samra’s fold up flats fit into a conveniently sized 4.5” x 3” package. Passionate about his creative design process, Yosi stays true to his timeless style while incorporating the latest trends into each season’s selection. For more information, please visit Yosi Samra online at www.yosisamra.com.

About Green Tee Inc.
Established in 1998, fashion, lifestyle and sportswear distributor, Green Tee Inc. owns retail brands, Nike Park, GAS, United Colors of Benetton and Yosi Samra. Combined, the company currently operates over 30 freestanding store locations and is continuously expanding its brands / product offerings.

For additional details, please contact:
Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902 cpalermo@monstersproduction.com

Anna Abiol
Green Tee Inc.
Fashion Group Head
+63.2.894.4214 loc. 115
anna.abiol@greenteeinc.ph

Francesca De Castro
Retail Brand Manager
+63.2.894.4214 loc. 116
francesca.decastro@greenteeinc.ph

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