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August 16, 2021

HEBE Beauty

Experience a Brand-New Attitude with Y.O.U Beauty

Made for every skin type, Y.O.U offers accessible beauty and cosmetic products that allow Filipinas to experience a beautiful, natural glow from the inside out.

MANILA, Philippines – Y.O.U Beauty is proud to make its debut in the Philippine market with a line of products that seeks to empower Filipina women to bloom in absolute radiance. Launched in 2018, Y.O.U Beauty understands the needs of its consumers and provides them with a variety of products that include makeup, skincare, body care, and beauty tools. The brand is committed to providing women throughout Southeast Asia with access to luxurious beauty products made with advanced technology and trendy design.

Y.O.U Beauty has garnered several international accolades such as the Best Newcomer Brand award by Guardian Indonesia in 2019. Just last year, Y.O.U Beauty was ranked 4th in Shopee’s Beauty and Skincare category.

Driven by a desire to provide consumers with state-of-the-art beauty products at competitive prices, Y.O.U Beauty continuously researches the needs of different markets throughout Southeast Asia. Our products are developed using Open Lab R&D systems that allow us to produce innovative formulations with world-class suppliers.

This is evident in the brand’s best-seller Radiance White Series, which consists of a unique blend of natural ingredients such as Snow Mushroom, 5% Niacinamide, 50 times more Vitamin C, and probiotics compared to other skin care formulations on the market.

Y.O.U Beauty’s Radiance White Series includes five (5) distinct products:

  • The Radiance White Facial Foam
  • The Radiance White Essential Toner
  • The Radiance White Nourishing+ Serum
  • The Radiance White Advanced Day Cream
  • The Radiance White Active Night Gel

When used as a part of a person’s daily skincare routine, these products work together to brighten skin and balance texture.

In Y.O.U’s hero product, the Radiance White Nourshing+ Serum, these three products work together to strengthen the skin barrier for a healthy glow. Each ingredient plays a distinct role in benefiting the skin.

  • Vitamin C

Vitamin C inhibits melanin production, which causes dark spots, sun spots, and hyperpigmentation. Over time, it helps fade these spots and, with regular use, builds a protective wall in the skin that prevents them from reappearing in the future.

  • Niacinamide

Niacinamide promotes cell turnover on the surface of the skin to improve the appearance of uneven skin tone and reduce dark spots. Niacinamide also complements the brightening effects of Vitamin C to improve skin radiance with regular use.

  • Snow Mushroom

Snow Mushroom improves hyaluronic acid levels in the body and helps to hydrate and improve the texture of the skin. It has antioxidant properties that neutralize the harmful effects of free radicals and promote healthy cell renewal in the skin.

Tested under top international third-party institutions SGS and Skinproof, Y.O.U Beauty ensures quality that meets various FDA standards. This provides exceptional products for consumers. To date, Y.O.U Beauty has developed over 300 beauty products for Southeast Asian women with varying skin tones. As a result, Y.O.U Beauty enriches women to cultivate a renewed sense of self-confidence by providing them with products that are created with the best technology in the industry today.

Y.O.U Beauty takes its inspiration from the latest trends in fashion and the arts. This allows Y.O.U Beauty to develop products that reflect the style and personality of modern women in Southeast Asia. With its fingers constantly on the pulse of what’s going on, Y.O.U Beauty products are highly recommended by editors from the leading fashion and lifestyle magazines across Southeast Asian markets.

As the Philippine market is gradually recovering from the effects of the pandemic, Y.O.U Beauty strives to create products and experiences that exceed expectations, empowering women to bring out their inner beauty and be the best version of themselves. Because of this, Y.O.U Beauty encourages this generation of women to break through the boundaries of traditional stereotypes to explore their inherent diversity with ease.

This August, allow yourself to experience a beautiful, natural glow with an exciting collection of makeup and skincare products from Y.O.U Beauty. Specifically designed for the diverse spectrum of Southeast Asian skin, Y.O.U Beauty empowers Filipino women to feel beautiful in their own way.

Y.O.U Beauty products are sold online at Shopee and Lazada, and soon in all major retail stores nationwide.


Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U Beauty is committed to providing all women accessible beauty with advanced technology and trendy design, inspiring them to keep an exquisite attitude, blooming their long-lasting beauty. With a presence in Indonesia, Malaysia, Thailand, the Philippines, and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care, and beauty tools. For more information please visit:


The Hebe Beauty Group is a multinational manufacturer and marketer of premium skincare, makeup, fragrance, and hair styling products, registered in 2017 in Hong Kong. The company owns and manages a diverse portfolio of brands including Y.O.U Beauty, Glamfix, BarenBliss, De Parel, Dazzle Me, 7AM’ Daisy, and JCOOL. HEBE Beauty Group has a global distribution network in Indonesia, Thailand, Malaysia, the Philippines, and other markets around the world. HEBE Beauty Group’s mission is to provide premium beauty products that meet the demands of consumers globally.







Shopee –

Lazada –