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March 08, 2019

L’Oréal Brandstorm

Everything You Need to Know About L’Oréal Brandstorm 2019

MANILA, Philippines – L’Oréal Brandstorm returns for its 27th year as an annual business competition among college students around the world. The top 24 teams in the Philippines were chosen last March 7th, 2019. The top 8 teams will be selected on March 22nd at the National Semi-Finals and will go on to compete at the National Finals on April 25th, 2019. The National Champion will represent the country in Paris for the Worldwide Finals. For the first time ever, the winning team receives a L’Oréal’s Intrapreneurship Award where they will immerse in a three-month program at Station F, the world’s largest start-up campus in Paris, France.

Locally established by L’Oréal Philippines in 2009, the competition attracts thousands of students every year. This year, students are tasked to create a disruptive innovation for skincare to attract and engage health-conscious consumers via digital solutions and connected technologies.

The worldwide winner in Paris will be mentored by L’Oréal experts at Station F, where they will demonstrate the feasibility of their concept to a collection of decision-makers for the chance to develop a prototype of their project as a brand under the L’Oréal Active Cosmetics Division.


How L’Oréal Finds New Talent Through Brandstorm
As a global competition, Brandstorm allows L’Oréal to find new talent by putting students through real-life situations that reveal skills that are innovative, daring, tenacious, and entrepreneurial in spirit. Winners are given the opportunity to discover the company’s culture and explore its various areas of expertise. For L’Oréal, it’s a fresh and homegrown approach to discovering new talent.

“Every year, between 150 and 200 people are hired by the Group from Brandstorm,” says L’Oréal Executive Vice-President Human Relations, Jean-Claude Le Grande. “The competition has completely changed to better meet the expectations of the young participants, as well as the Group’s current recruitment needs and its position as a Beauty Tech Company, which requires an increasingly wide range of skills and diversified profiles.”


A Quick Look at Dermocosmetics (Medical Beauty)
The L’Oréal Active Cosmetic Division (ACD) is inspired by the work established by healthcare and skincare professionals to provide life-changing and sustainable aesthetic results to health-conscious consumers around the world. The division meets a range of needs by distributing a wide variety of products across the world to pharmacies, drug stores, and doctor’s offices. Brands under ACD include:

  • La Roche-Posay
  • Vichy
  • Skinceuticals
  • CeraVe
  • Sanoflore
  • Roger & Gallet
  • Dermablend

For more updates and information on L’Oréal Brandstorm, follow them on Facebook (

About Brandstorm 

Created 27 years ago, L’Oréal Brandstorm has grown to become one of the world’s biggest innovation competitions for students, with participants from 65 countries. The competition is now open to students in every country and every field. The competition now attracts over 34,000 participants every year, in groups of three undergraduate students from the same or different schools. They have 6 months to imagine a concept and work on its feasibility. A final round will bring the finalists from each country together in Paris, at an event in late May 2019, to determine which team will win an immersion at Station F. For more information:


About L’Oréal

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 3,885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information: