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January 26, 2021


Everything You Need to Know About Frotea!

Serving up fresh, authentic Taiwanese milk tea at insanely affordable prices

MANILA, Philippines – With stores across Luzon and Visayas, and nearly a decade of providing consumers in Palawan and beyond with quality drinks at affordable prices, Frotea has established itself as one of the fastest-rising milk tea franchises in the Philippines.

Building a Brand
Frotea first opened its doors in September 2012 in Puerto Princesa, Palawan. The brand was the brainchild of Frotea owner, Engr. Ana Lustre Malijan who recognized the demand for quality milk tea and FroYo (frozen yoghurt) among consumers of all demographics on the island. Through this, Frotea became a cozy destination where people from all walks of life could enjoy a refreshing drink; from budget-conscious students, generous young professionals, and adults in need of a well-deserved break.

“I went back to Palawan straight out of college and I wanted to have something on the side. Something that would keep me busy aside from working with my family,” shares Engr. Ana Lustre Malijan. “There’s something comforting about milk tea. It’s something we look for and crave.”

Recognizing the surge in popularity of milk tea and FroYo stores taking over the country, Engr. Malijan decided a change was needed. With this, Engr. Malijan and her team put all their attention into improving Frotea’s strongest product: milk tea. In 2019, Frotea began importing all its ingredient directly from Taiwan. The company’s full-service local commissary accommodates big volumes that ensures quality standards remain consistently high and the standard retail price (SRP) of their products stay low.

Frotea’s renewed focus as a premier destination for authentic Taiwanese milk tea is reflected in the revamped look found in each store. Designed to inspire comfort and vibrance, each Frotea store reflects a true millennial milk tea lifestyle- which is also evident in the brand’s mascots, Poppo and Bobba. Today Frotea is among the leading shops in the Philippines that specializes in authentic Taiwanese milk tea at insanely affordable prices.

“Most people in Palawan didn’t know what milk tea was,” adds Engr. Malijan. “It was a very new concept to a lot of people here. People who usually traveled to Manila were our first customers and before we knew it, hype picked up through word-of-mouth. We got a lot of customers from curiosity.”

Bestselling Milk Tea
As a leading milk tea shop in the Philippines, Frotea offers a number of beloved customer favorites and bestsellers, including:

  • Oreo Cheesecake
    A standout among the Cheesecake Series of milk teas, this flavor harnesses a childhood favorite for a thick and tantalizingly decadent treat.
  • Ube Cheesecake
    A unique twist on a customer favorite that showcases a beloved Filipino ingredient.
  • Wintermelon
    A cherished favorite among milk tea fans all over the world, Frotea’s signature wintermelon milk tea is made with ingredients sourced directly from Taiwan.

Frotea for You and Me
This year, Frotea invites students and adults from all walks of life in every corner of the Philippines to cozy up and indulge with an irresistible cup of authentic Taiwanese milk tea. Prices start at just PHP 55.00.

Visit Frotea online (https:/// to learn more and be sure to follow Frotea on social media (FB: froteaphilippines / IG: froteaphilippines) for regular updates and promotions.


About Frotea
Established in September 2012 at Puerto Princesa, Palawan, Frotea offers delightful drinks that just fits into anyone’s unique lifestyle. Whether you’re a student on a budget, a generous young professional, or just on the way to major adulting, the prices of our authentic Taiwanese milk teas are irresistibly affordable for people from all walks of life, served at our very cozy stores through heartfelt customer service.