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April 18, 2011



Premiere Women’s Fashion Brand ForMe’s Holiday 2011 Collection Makes Styling Easy

For Immediate Release: Dressing has always been one of the best avenues for the imagination to play, and the result is a proportioned reflection of an individual’s personality. But with the hectic life that the metro provides, dressing to impress has become a dilemma of every woman; necessity and practicality overthrows the fantasy of dressing to our wants.



The woman of today is career and goal-oriented, and long has it been when a woman just wanted to stay at home and make apparent their productivity around the four corners of her house. The modern day woman is empowered, sophisticated, and multi-tasks like it’s part of her genetics; she works hard and plays on how she feels she deserves, and this woman is in search of clothes that will cater to her very needs, the ones that will take her from coffee to cocktails, from office to a night of social interaction. And ForMe, the country’s premiere female fashion brand, strives to provide.

A staple in the retail industry since 2004, women’s clothing brand ForMe has recently made significant improvements to not only its latest collection but overall brand image. Currently known for its classic, laid back pieces, new initiatives of ForMe focus on “Celebrating Women” as the brand expands its merchandise to deliver more diverse and stylish pieces.


ForMe is a brand that celebrates the personhood of a woman. It strives to deliver clothes that women want and need to feel sexy and comfortable all the same. The brand’s clothes are designed with the goal of making fabulous women look even more fabulous, believing that each women has their own distinct assets to flaunt, thus, ForMe strives to create clothes that flatter women’s different body shapes, the “Hourglass”, “Inverted Triangle”, “Rectangle” and “Triangle”, accentuating the assets while masking the flaws; also to their different personalities, and fashion styles, these garments attempts to cater to every woman’s individual needs and complexities.

The collection, “Easy Dressing” allows women the privilege to afford dressing up while fulfilling duties. It is comprised of dresses and separates made of jersey for sophisticated comfort, cotton, and soft gabardine, with color palettes of brown, taupe, and teal blue, colors that pop without stress. Dresses of voluminous sleeves and interesting cuts and patterns are rampant in this collection, all of which are appropriate for activities in both the day and at night. Jumpsuits, dresses with ruffled details, mini dresses made of jersey that cling to the body and accentuates the curves, and cover-ups that are versatile enough to pair with anything, be it amping up the most casual of wears to accentuating the most sophisticated of frocks are what’s expected in this newly released collection of ForMe.

The clothes in this collection are apt for women working in different fields. It encompasses women in the corporate world, those in the rather artsy crowd, even those whose goal is just simply to wow and garner respect. The look is driven but never stern. These are the kind of clothes that make a woman dignified, but allow her to look fashionable and sophisticated without looking senile. A pairing that’s been tried many times, but fails to be consistent in terms of success.

This collection disregards the mistaken fads, but rather accentuates the timeless beauty and point of view of a woman. It is for every woman, of any shape, and of any profession. This mandates her the right to juxtapose her wardrobe and adapt to her life and needs while staying effortless and comfortable without sacrificing the urbane DNA of every woman who not only values her professional life but also puts an emphasis on her personal life.
Inline with parent company, Golden ABC Inc.’s 25th anniversary, ForMe will present it’s latest collection Charmed Life at the Philippine Fashion Week Holiday 2011 on May 12, 8PM in SMX Convention Center at the Mall of Asia, joining PFW for the first time.

For additional information, please visit:

Store Locations:
Trinoma, SM Megamall, SM City North EDSA, Glorietta, Robinsons Ermita, SM Mall of Asia, Filinvest Festival Mall, SM Fairview, SM City Manila, Market! Market, SM Sta. Rosa, CSI Mall Lucao, NE Pacific Mall, Robinsons Laoag, SM City Marilao, SM Calamba, SM City San Pablo, Ultimart San Pablo, Robinsons Tacloban, Robinsons Dumaguete, SM City Baguio, SM City Lipa, CSI the Mall La Union, SM City Lucena, SM City Bacoor, SM City Rosales, SM City Naga, SM City Pampanga, Gaisano Mall Davao, Gaisano Mall Kalibo, Limketkai Center, KCC Mall of Gensan, Gateway Zamboanga, SM Southmall, Robinsons Galleria, SM City Davao, SM City Iloilo, SM City Bacolod, Robinsons Place Iloilo, Ayala Center Cebu, SM City Cebu, Ayala Marquee Mall, Gaisano Ozamiz, SM Masinag, Gaisano Butuan, Fashion Hub Malolos, Fashion Hub Iligan

About Golden ABC Incorporated
Established in Cebu in 1986, GOLDEN ABC, Inc. designs and distributes an extensive range of Ready-To-Wear (RTW) clothing and accessories though its retail brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary, RED LOGO. GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail industry, leveraging the latest business innovations to grow all areas of its business. More specifically, it was the first local retailer to use bar coding and electronic data processing technology in tandem with department stores and was also the first in the industry to install SAP in its back-end offices. Since inception, GOLDEN ABC, Inc. has grown into a formidable retail force with more than 350 stores nationwide. One of the most successful fashion retail brand builders in the country, the company continually reaps successes in merchandising, marketing and retail, and has on numerous occasions been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike.

For additional details, please contact:

William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.