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September 02, 2013

DC

DC SOUTH EAST ASIA TOUR 2013

DC Shoes has announced the highly anticipated 2013 South East Asia Tour. The tour spanning across three different countries, will bring DC’s world-renowned skate team to Philippines, Singapore, and Indonesia. On the tour, South East Asia skate fans will have the chance to get an up close and personal DC skateboarding experience through instore signings and skateboarding demonstrations. One highlight of this year’s tour is the inclusion of DC’s Nyjah Huston, who recently won ESPN’s Action Sports Athlete Of The Year award. Also joining Nyjah will be Wes Kremer, Matt Miller, Cyril Jackson, Tommy Fynn and Jake Hayes.

This tour will have a unique element in each city for the DC team. In Manila, Philippines, a custom made park has been built inside South East Asia’s largest shopping mall, the SM Mall of Asia. In Singapore, the DC team will be doing a demo at Somerset Skatepark which is situated only a short stroll from the world famous shopping strip of Orchard Road. In Jakarta, the demo will take place at Green Skatepark, an expansive recreational park in Jakarta’s east.

Each stop will also include a meet and greet session with the DC team at one of DC’s flagship stores where fans will get an opportunity to have photos with the pros, receive autographed memorabilia and have a chance to win some great prizes.

Anticipating the DC SEA TOUR 2013, Sammy Gosling, DC South East Asia Marketing Executive stated, “Skateboarding in South East Asia is taking off and the skate community is becoming increasingly global due to social media. The local skate communities follow the global athletes such as Nyjah Huston online so it is great for them to get an opportunity to mingle with them in the flesh. By continuing to invest in the development of skateboarding in the region we hope to see a skater from South East Asia rise to the top of the world’s skateboard rankings in the future.”

“We are very much excited with the arrival of DC’s athletes in Manila. The emergence of international celebrities and athletes visiting our country the past year has made Philippines a destination for arts, music and action sports,” shared Edilyn Yu, DC Shoes Philippines’ brand associate, “DC’s goal is to cultivate a healthy community for skateboarding and for this community to grow. The DC South East Asia Tour 2013 is for Filipino skateboard riders and enthusiasts alike, to bring the skateboarding community together and to encourage Filipinos to pursue their love for the sport, that one day, a Filipino skateboarder may join the international scene as well.”

The DC South East Asia Tour stops over Manila on Sunday, September 1, 2013 at the SM Mall of Asia – Music Hall. The skate exhibition starts at 4PM with an in-store athletes signing session for DC fans preceding the skate exhibition, at 1PM in DC’s SM Mall of Asia store located at level 2 of the Entertainment Wing.

The DC South East Asia Skate Tour-Philippines is made possible by SM Mall of Asia, Hyatt Regency Hotel Manila, Clavel Magazine, Speed Magazine, Status Magazine, Philippine Daily Inquirer, Manila Bulletin and The Philippine Star.

DC Shoes is available at SM Mall Of Asia, SM Aura, SM Pampanga, SM North Edsa – The Annex, SM Cebu, SM Megamall, Trinoma, Eastwood Citywalk 2, Gateway Mall, Festival mall, Robinsons Ermita, Robinsons Galleria, Harbor Point Subic, Nuvali Solenad 2, Shangrila Plaza Mall -East Wing, Ayala Cebu, Centrio CDO and Abreeza Davao.

For more information, please contact:

Will Hsu
whsu@monstersproduction.com
+63.2.919.0178

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