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April 18, 2011



Premiere Women’s Fashion Brand, ForMe… Epitome of Form, Fashion and Femininity

For Immediate Release: The irony of a woman is to wear masculine clothes in order to blend into a world populated by men. This has been going on since women were liberated with their inner machismo. But the modern day woman, the intelligent and confident ones, seem to have been enlightened that it is rather acceptable to be your own woman, dress however you want to, be your own feminine, and still exist in a populace that has men as the prevalent.

A staple in the retail industry since 2004, women’s clothing brand ForMe has recently made significant improvements to not only its latest collection but overall brand image. Currently known for its classic, laid back pieces, new initiatives of ForMe focus on “Celebrating Women” as the brand expands its merchandise to deliver more diverse and stylish pieces.


The Brands’s mantra is accentuating the woman figure while masking the flaws, be it of any shape and size. There is the hourglass with proportioned shoulders and hips with well-defined waist; the inverted triangle which happen to have wide shoulders and tapered bottom. There’s also the rectangular body type, a figure that’s straight from top to bottom. And the triangle, wide hips and narrow shoulders. With all of these in the mind of every woman, sometimes the best way to dress is just hide them under strong pantsuits, and less flattering clothing. However, all these issues are placed on the back burner with ForMe’s newest collection, “Charmed Life”, a collection of separates that you can mix and match. It is predominated by hues that are natural to a woman: whites, blush, and cream. The collection is diverse but has one aesthetic to live up to: to make every woman feel feminine and dignified.

The current collection by ForMe, the country’s premiere female fashion brand, dignifies women and empowers them to flaunt their own persona. Tailored shorts, frothy dresses are what’s to be expected from the collection, as well as liberating pencil skirts that will accentuate a woman’s curve, and tops that are appropriate in the office just as they are amazing for a night of socializing.

ForMe offers a fresh perspective on female power dressing, providing the essentials, which allows the quintessential woman to have a varied closet that she can mix and match to suit her every need and provide what is required of her daily agendum.

The variations of bottoms are made to be flexible enough to look good on a pared down outfit or one that is well amped up. The dresses are also well suited for women in the corporate field and for those who strive for the subtle wow factor. Cover-ups are also provided to be an essential accentuation to any outfit. ForMe provides choices that women can play around with, and allow their inner fashionista to take over, while still retaining the femininity and fun that the brand is known for.

ForMe is for the modern day woman who is sophisticated, strong, but never loses her touch. A woman that is strong and distinct but remains to be subtle and appealing. And what better way to embody this imagery than a collection that is so versatile and strong while complimenting the female anatomy at it best. This is the collection for every woman who celebrates her personhood and doesn’t shy away from her femininity.

Inline with parent company Golden ABC’s 25th anniversary, ForMe will join Philippine Fashion Week Holiday 2011 making it their first time to join the much awaited fashion event. Be the first to see the “Charmed Life” collection as it debuts on the runway on May 12 2011, 8pm at the SMX convention center of Mall of Asia.

For additional information, please visit:

Store Locations:
Trinoma, SM Megamall, SM City North EDSA, Glorietta, Robinsons Ermita, SM Mall of Asia, Filinvest Festival Mall, SM Fairview, SM City Manila, Market! Market, SM Sta. Rosa, CSI Mall Lucao, NE Pacific Mall, Robinsons Laoag, SM City Marilao, SM Calamba, SM City San Pablo, Ultimart San Pablo, Robinsons Tacloban, Robinsons Dumaguete, SM City Baguio, SM City Lipa, CSI the Mall La Union, SM City Lucena, SM City Bacoor, SM City Rosales, SM City Naga, SM City Pampanga, Gaisano Mall Davao, Gaisano Mall Kalibo, Limketkai Center, KCC Mall of Gensan, Gateway Zamboanga, SM Southmall, Robinsons Galleria, SM City Davao, SM City Iloilo, SM City Bacolod, Robinsons Place Iloilo, Ayala Center Cebu, SM City Cebu, Ayala Marquee Mall, Gaisano Ozamiz, SM Masinag, Gaisano Butuan, Fashion Hub Malolos, Fashion Hub Iligan

About Golden ABC Incorporated
Established in Cebu in 1986, GOLDEN ABC, Inc. designs and distributes an extensive range of Ready-To-Wear (RTW) clothing and accessories though its retail brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary, RED LOGO. GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail industry, leveraging the latest business innovations to grow all areas of its business. More specifically, it was the first local retailer to use bar coding and electronic data processing technology in tandem with department stores and was also the first in the industry to install SAP in its back-end offices. Since inception, GOLDEN ABC, Inc. has grown into a formidable retail force with more than 350 stores nationwide. One of the most successful fashion retail brand builders in the country, the company continually reaps successes in merchandising, marketing and retail, and has on numerous occasions been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike.

For additional details, please contact:

William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.