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February 28, 2011

YOSI SAMRA

BLESS YOUR SOLES THIS SUMMER!

Yosi Samra Launches Its Latest 2012 Collection Just In Time For Summer!

For Immediate Release: February 8, 2012 – Whether it’s hanging out on a bright sunny day, having dinner with the girls or backpacking through Europe, Yosi Samra will always be there to save the day. The versatile flats have already been recognized as the best relief choice when it comes to the dreaded pains that the sexy killer heels leave after extended hours of use. A perfect mix of comfort and style all kept in a compact pouch is exuded by Yosi Samra’s new stylish line making it an ideal addition to any woman’s set of essentials.

The new Spring / Summer 2012 collection of Yosi Samra flats is full of bright and bold colors! Foldable into a portable pouch, a pair of Yosi Samra are small enough to fit into any woman’s handbag and / or luggage to ensure they always have a backup plan. New additions to this season’s line are colorful animal and leopard print designs. These have been such a trend that simply wearing your basic essentials with these new designs can spice up any woman’s outfit. Be stylish and feel comfortable anywhere and everywhere with these new babies!

HISTORY
The need for a solution resonated with Yosi Samra, who in 2009, developed his own eponymous brand of foldable ballet flats. Descendant from a long line of shoemakers, Yosi Samra’s collection of high quality flats are comfortable, portable and most of all, affordable! The ideal counter balance to killer heels, Yosi Samra’s are flexible enough to fold up into a handbag yet sturdy enough to stroll the mean streets.

Appropriately referred to by avid customers as “First Aid For Your Feet,” Yosi Samra’s fold up neatly into a provided pouch, which allow them to be tossed into a purse / bag without taking up much space. The fact that they fold makes them ideal for travel, to wear post-workout, or even for after work, school or a night out when a woman’s heels are itching to come off.

QUALITY WITHOUT THE COST
Yosi Samra’s years of experience within the footwear industry has allowed him to produce the highest quality ballet flats at the lowest price points. The innovative split-sole structure is made of 1/8” durable rubber allowing the shoes to fold neatly yet also ensuring that they do not wear when worn. The actual shoe are made from the best materials and are thick enough that you do not see the outlines of your feet. Yosi Samra’s are topped off by a comfy elastic band creating a secure fit and eliminating the shoe cutting into a woman’s heels, painful rubbing blisters or an extended breaking-in period.

Over the past two years, Yosi Samra has expanded its collection to include a wide array of leathers, satins, patents, and suede incorporating all color palettes and patterns from neutrals to bolds. With over 6,000 different styles, Yosi Samra ensures that its ballet flats will look great on all women with anything they have on, whether it be a cute skirt, leggings or a favorite pair of jeans matched with an ultra-feminine top.

Celebrity fans, including: Anne Hathaway, Ashley Greene, Hayden Panettiere, Audrina Patridge, Giuliana Rancic, Nicole Scherzinger, Carmen Electra and the uber-stylish Sarah Jessica Parker, have all been spotted relaxing in a flashy pair of Yosi Samras.

Yosi Samra is exclusively distributed by Green Tee Inc. at the following locations: GAS, Greenbelt 3 and Trinoma Mall.

About Yosi Samra
YOSI SAMRA’s eponymous footwear line has the subtle ease and whimsy that makes girls swoon. A second-generation shoe impresario, Yosi grew up spending countless hours alongside his father in his shoe factory. In 2009, Yosi had the creative genius to streamline his contemporary collection, and expand on his now ubiquitous ballet fold up flat. Yosi Samra’s fold up flats fit into a conveniently sized 4.5” x 3” package. Passionate about his creative design process, Yosi stays true to his timeless style while incorporating the latest trends into each season’s selection. For more information, please visit Yosi Samra online at www.yosisamra.com.

About Green Tee Inc.
Established in 1998, fashion, lifestyle and sportswear distributor, Green Tee Inc. owns retail brands, Nike Park, GAS, United Colors of Benetton and Yosi Samra. Combined, the company currently operates over 30 freestanding store locations and is continuously expanding its brands / product offerings.

For additional details, please contact:

Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com

Anna Abiol
Green Tee Inc.
Fashion Group Head
+63.2.894.4214 loc. 115
anna.abiol@greenteeinc.ph

Francesca De Castro
Retail Brand Manager
+63.2.894.4214 loc. 116
francesca.decastro@greenteeinc.ph

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