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April 16, 2012

POIS BELLY AND KIDS

BELLY MATERNITY: SUMMER LIGHT FOR EXPECTANT MOMS

For Immediate Release: April 1, 2012 – THE Big Bump will never go out of style, but moms-to-be can work it more with Belly Maternity, the fashion label for stylish, expectant women. Created by Eurowear Marketing Corporation, Belly Maternity extends the range of style choices for the pregnant woman with a view to cutting a striking figure while expecting. A mix of classic, contemporary, and sexy clothing that flatter expectant women, Belly Maternity offers good quality and highly comfortable maternity wear while staying on the radar for the latest trends.

Summer 2012 channels the lightness of the season in perky color schemes, and sleek prints, in flowy, knit tops, micro shorts, and skinny jeans. Drapey, stretch tops in vibrant colors of red and cornflower blue complement sexy, white skinny jeans and elegantly turned out, black micro shorts. Dress-up time calls for sassy, easy, striped knit dresses and sheeny tops with ruffled collars. One of three fashion-niche brands housed in Pois Belly and Kids, the one-stop boutique for girls’ and maternity wear, Belly Maternity makes this milestone in any woman’s life doubly giddy by giving her the fun of fashion at this special time.

Eurowear owners Clement and Rowena Velasco are keenly attuned to the new generation of expecting mothers who want nothing less than a fashionable maternity wardrobe.

Belly Maternity is available at all Pois Belly and Kids stores, located at: TriNoma, SM Megamall Atrium, Glorietta 3, SM Mall of Asia, SM Cebu City and SM Iloilo.

For more information and details about PBK’s brands, which also include girls’ wear Pois and Great Kids, please visit and “like” its Facebook: www.facebook.com/poisbellyandkids.

For additional details, please contact:
Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902
cpalermo@monstersproduction.com

SHOOT CREDITS:

Photography: Marck Ches Ang (Bulb Studios)
Model: Mom – Jaime of Ideal People; Kid – Danda of Mercator
Styling: Charmaine Palermo of Monsters Production
Hair: Borge Aloba of L’oreal Professionel
Make-up: Jim Ryan Ros senior make-up artist Maybelline

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