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May 10, 2013



Having able to effortlessly mix form and function with its stylish and youthful line of bags, Herschel has come out with yet another fun collection that is perfect not just for one’s upcoming summer outings.

School’s out for the summer, and what better way to make the most of it than by doing various activities with friends and family. If you’re planning to go away for the summer, then you’re in luck because Herschel has made it much easier for you to shop for your summer essentials.

Borne from a passion for travelling, American brand Herschel is known for manufacturing the finest quality backpacks, bags, travel goods, and accessories, with the goal to create timeless products with a fine regard for detail.

Having recently launched its first-ever Philippine kiosk at the first level of TriNoma mall in Quezon City, Herschel fans along with anyone who likes quality bags and travel goods, will now be able to have a better look of Herschel products especially its Spring/Summer Collection 2013.

Filled with punchy, bright colors and prints as well as classic neutrals, Herschel’s latest collection maintains the brand’s modern/retro aesthetic and extra roomy silhouettes, which has always been part of Herschel’s appeal to both men and women. It’s definitely the stylish way to stash all your summer essentials, whether you’re going abroad or just for a quick weekend beach trip.

Take your pick from the bevy of bag styles available, and have fun toting around your summer essentials in a Herschel bag.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Herschel Supply Co. in the Philippines.

About Herschel
The story of Herschel begins in the early 1900’s, in Wick, Scotland. Peter Alexander Cormack, a barrel maker by trade, and his wife Annie packed their belongings of their small home in preparation for the long journey across the Atlantic to Canada. The land that Peter and Annie were given saw them settle in the beautiful rolling hills outside of the town of Herschel, whose population today is counted at 30 residents. Over a century after that move, Peter and Annie’s great grandchildren remain in the business of manufacturing. Instead of barrels, backpacks and bags are now created.

About Primer Group of Companies
The Primer Group of Companies is engaged in the retail and distribution of the world’s top consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We are also proud to expand our portfolio in industrial products and services, with businesses in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services. Its’ retail authority has grown to over 120 premium brands, more than 100 free-standing stores and over 600 consignment doors in 8 Asian countries. The Primer Group is poised to reach new heights through its numerous recognitions locally and abroad