Return to Media Room

July 12, 2010



Mutya ng Pilipinas Enters Fashion Runway with Philippines’ Fashion Elites

For Immediate Release: The fashion in this year’s Mutya ng Pilipinas competition is about to get hotter. Scribbleworks Production, Inc., which recently signed to acquire the rights to manage the elite national beauty pageant, has hired principal fashion stylist, Charmaine Grace Palermo. The pageant will take place at Resorts World Manila, the 2010 Mutya ng Pilipinas partner venue, on August 28th, 2010.

Ms. Palermo began her fashion career as a model for print and in runway. She discovered her ultimate passion in styling and she has built an illustrious career as a much sought-after stylist in the local fashion industry. “I’m really excited to work with the Mutya ng Pilipinas Organization. I’m already busy trying to secure local designers to sponsor parts of the competition such as Terno, Swimsuit and Long Gown.”

To raise the glamour factor, the beauty pageant will feature designs by local Philippine designer Charina Sarte. All 24 candidates will wear Charina Sarte swimwear for the Swimsuit Competition, as part of the pageant airing nationally on September 5th, 2010 on ABS-CBN. In addition, a preliminary Swimsuit competition will be held in a Partner Province.

Tourism, along with beauty and fashion, will take center stage in this year’s pageant. Ms. Tati Fortuna, Managing Director of Scribbleworks, says, “I want a cohesive message for this year’s pageant. We really want to highlight some of the most beautiful tourist spots in our country, because Mutya ng Pilipinas is really about promoting Philippine tourism. We will hold preliminary events and photo shoots in our Partner Provinces. Continue to check our website for regular updates as we post more contents such as photos and videos as the competition goes on.”

Moreover, Mark Chester Ang will preside over the role of official pageant photographer this year. Mr. Ang’s credits include high fashion editorials in the top Philippine magazines as well as works in print advertisement.

For more information about the Pageant and for more details about the National Screenings, please check out the official Mutya ng Pilipinas website ( or call/text 0917-8578359.

About Mutya ng Pilipinas:
Mutya ng Pilipinas, established in 1968, is a national beauty pageant to select the Philippine representatives to international competitions. The pageant attracts beautiful Filipino women in the country and Overseas Filipino Communities send candidates as well. Winners of the pageant proceed to elite international pageants such as Miss Asia Pacific, Miss Tourism International, and Miss Intercontinental. The organization promotes “Beauty Tourism” as its main platform to further advance the Philippines’ image as a beauty center of Asia abroad.

About Scribbleworks Production, Inc:
Scribbleworks Production, Inc. is a leading events and production agency in the country. Known to be the one-stop-shop for marketing services, they specialize in nationwide BTL activities, events, and TV show productions. The agency is also well-equipped in doing corporate gatherings, product launches, premier parties and also AVPs. Scribbleworks Production, Inc. is known in the industry as the agency that offers companies a perfect mix of cost-effective and quality solutions. They work closely together with their clients, and are assured of being provided with a diverse yet cohesive and effective campaign. With nearly 10 years of experience and expertise, it is the top agency that is able to create realistic yet inventive solutions, which are always executed flawlessly and cost-effectively.

For more information, please contact, Samuel dela Cruz., 09394500091.