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December 17, 2010



Belgium Bag Maker Launches Its Latest Spring / Summer 2011 Collection

Ideal for stylish, working professionals on the move, Hedgren’s latest Spring / Summer 2011 Collections are practical, functional, and built to last your everyday routine – whether it be long commutes to and from the office, weekend getaways with friends or a special loved-one or a mysterious trip through Wonderland!

Created in 1993 by Xavier Kegels, the Latest Collection by Hedgren was developed into three main pillars:

The SMART pillar is lead by the famous Inner City collection and evolves with the fashion market introducing a range of new satellite collections every season. The Inner City collection is explicitly feminine. The Inner City woman picks up on trends, likes functionality and does not like to change bags everyday, only for different occasions or to match what she is wearing. The Inner City collections can easily accompany the stylish cocktail dress or the pair of casual sporty jeans.

The ON THE MOVE pillar is perfect for those constantly on the run. The collections include products that meet the needs of adventurous people that use the bags to go to work, for school, to travel around the world or to do sports. Every feature of the bags in this pillar have been designed to serve a function.

The BUSINESS pillar and its highly functional designs allow it to respond to the needs of the business traveler who enjoys bags for everyday use. As we no longer only work in the office but also from home or whilst traveling, the modern men and women seek to combine leisure and work to achieve a perfect fit. The Business collections are the ideal answer to this new lifestyle.

Hedgren is distributed exclusively by the Primer Group of Companies in all Bratpack and Travel Club stores nationwide.

About The Primer Group of Companies
The Primer Group of Companies was founded in 1985 and is in the business of distributing, retailing and licensing consumer and industrial products in the Philippines through its affiliates.

For more information, please contact, Will Hsu at:, +639175225161 or Charmaine Palermo at:, +639178997902.