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May 12, 2011

FORME

A FIRST OF MANY FOR FORME

Women’s Brand ForMe Joins Philippine Fashion Week For The First Time To Show New Brand Improvements

For Immediate Release: A staple in the retail industry since 2004, women’s clothing brand, ForMe, has recently made significant improvements to not only its latest collection but also to its overall brand image.

Currently known for offering classic, feminine and laid back pieces suited to different body types, new initiatives of ForMe focus on “Celebrating Women” as the brand expands its merchandise to deliver more diverse and stylish pieces.

In line with the 25th Anniversary of its parent company, Golden ABC Inc., ForMe’s remarkable changes will be on full display as it presents its 2011 collection at the Philippine Fashion Week. This show marks the brand’s first participation in the country’s most significant fashion event. It is ForMe’s first step as it transitions itself into becoming Philippines’ premier fashion line for women.

ForMe’s 2011 collection gives the modern Filipina a wider selection of trendy yet timeless pieces as the brand further expands its merchandise to celebrate every aspect of a woman’s life, whether at home, at work, or on nights out with friends. Furthermore, the brand remains true to its promise of offering merchandise specifically designed to compliment and flatter the hourglass, inverted triangle, rectangle and triangle body shapes.

Three effortlessly chic and distinctive collections form the brand’s Holiday 2011 show:

PRIM AND PROPER
Classic femininity & understated luxury go hand in and is reflected in details such as lace inserts, soft pleats, tiers, draping and belted waistbands.

Fabrics and silhouettes create movement and softness to add a touch of (modern) drama.

Dusky pastels and flattering nudes mixed with classic neutrals completes the collection’s polished look.

CHARMED LIFE
Modern yet romantic details such as lighter-than-air layers, fluid silks, filmy chiffons, and fine knits come together with lightweight boucles and tweeds to amplify this collection’s ode to the iconic contemporary woman.
A delicate balance of colors is achieved with cool neutrals mingling with blush, champagne & taupe.

THE PERFECT HOLI-DATE
Luxury and opulence makes a comeback via lace, sequins, embellishments, embroideries, brocade and metallic fabric and yarns. The drama is in the details.

Dark & smoldered colors are mixed with bright jewel tones such as teal and winter pinks.

For additional information, please visit: www.forme.com.ph.

Store Locations:
Trinoma, SM Megamall, SM City North EDSA, Glorietta, Robinsons Ermita, SM Mall of Asia, Filinvest Festival Mall, SM Fairview, SM City Manila, Market! Market, SM Sta. Rosa, CSI Mall Lucao, NE Pacific Mall, Robinsons Laoag, SM City Marilao, SM Calamba, SM City San Pablo, Ultimart San Pablo, Robinsons Tacloban, Robinsons Dumaguete, SM City Baguio, SM City Lipa, CSI the Mall La Union, SM City Lucena, SM City Bacoor, SM City Rosales, SM City Naga, SM City Pampanga, Gaisano Mall Davao, Gaisano Mall Kalibo, Limketkai Center, KCC Mall of Gensan, Gateway Zamboanga, SM Southmall, Robinsons Galleria, SM City Davao, SM City Iloilo, SM City Bacolod, Robinsons Place Iloilo, Ayala Center Cebu, SM City Cebu, Ayala Marquee Mall, Gaisano Ozamiz, SM Masinag, Gaisano Butuan, Fashion Hub Malolos, Fashion Hub Iligan

About Golden ABC Incorporated
Established in Cebu in 1986, GOLDEN ABC, Inc. designs and distributes an extensive range of Ready-To-Wear (RTW) clothing and accessories though its retail brands: PENSHOPPE, OXYGEN, MEMO, FORME, REGATTA and its direct selling subsidiary, RED LOGO. GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail industry, leveraging the latest business innovations to grow all areas of its business. More specifically, it was the first local retailer to use bar coding and electronic data processing technology in tandem with department stores and was also the first in the industry to install SAP in its back-end offices. Since inception, GOLDEN ABC, Inc. has grown into a formidable retail force with more than 350 stores nationwide. One of the most successful fashion retail brand builders in the country, the company continually reaps successes in merchandising, marketing and retail, and has on numerous occasions been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike.

For additional details, please contact:

William Hsu
Monsters Centaur Production Inc.
+63.917.522.5161
whsu@monstersproduction.com

Charmaine Palermo
Monsters Centaur Production Inc.
+63.917.899.7902

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