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October 25, 2011



Premium Footwear Brand, FitFlop, Launches New Fashion Forward Autumn / Winter 2011 Collection

For Immediate Release: Guests gathered on the 25 of October at the 2nd floor gallery area of Greenbelt 5 for the launch of FitFlop’s latest 2011 Autumn Winter collection. Distinctly different from what most would envision, FitFlop’s product line this season consists primarily of boots in different styles, colors and cuts, all inspired by the earthy and placid tones of autumn and winter. The leading premium sandals for women, FitFlop’s new collection took a welcomed expansion to now include more extensive and fashionable footwear for men as well. Models took to the runway showing off the new collection in a beautifully produced fashion show adorned with warm colors and autumn leaves.

Featured as well were the top six winners from FitFlop’s Facebook fanpage online contest. The six, both men and women varying in professional, but who all share a similar love for the fantastic brand, walked the runway showcasing their favorite pairs. Ms. Rhea Lacson, a special education teacher, stole the show when the audience learned that she personally owns over 55 pairs of FitFlop.

Attending guests were joined by FitFlop’s new global marketing manager, Ms. Irene Celli, who provided additional insight into the brand and new initiatives to make the it more fashionable inline with current trends. Likewise, Ms. Celli assured everyone that despite the revamp in designs, all FitFlop will still integrate the same famous muscle-activating, leg toning Microwobbleboard™ midsole that gives you a workout while you walk.

FitFlop is exclusively distributed by the Primer Group of Companies. For a list of retail outlets or authorized dealers, please visit: or

About Primer Group of Companies
The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region namely Hong Kong, Indonesia, Japan, Malaysia, Singapore and Thailand. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad. The Primer Group of Companies is also proud to have expanded its business portfolio in the area of industrial products and services. Most recently, the company also opened its first professional retail and merchandising academy. For more information about Primer Group, visit

For additional details, please contact:
William Hsu
Monsters Centaur Production Inc.

Charmaine Palermo
Monsters Centaur Production Inc.