The Athlete's Foot

TAF Flagship Store Opening

Centaur Marketing worked with the Planet Sports Group to promote the opening of The Athlete’s Foot Philippines flagship store in Rockwell, Makati. The opening fell in conjunction with the launch of Adidas’ new NMD2 and the Nike’s Flyknit Mariahs.

Centaur assisted with PR media relations and key opinion leader outreach, press kit packaging, onsite media relations, followup and reporting.

Public relations efforts extended to pickups via print, digital and one bonus television for a total PR value of over PHP1.8 million.

Opinion Leaders including: Cathy Remperas, Karyn Johnston, Thirdy Ravena, Anton Del Rosario, Chie Filomeno, Issa Pressman, Denisse Oca, Simon Greatwich, and many more turned up and shared snaps from the store on Instagram, IG stories, Facebook and Snapchat for a total reach from over 4.4 million combined followers.



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