MANILA, Philippines – Whether it is in the streets, at the office, or even at home, you can take Melissa Shoes virtually anywhere! Since its launch in 1979, Melissa has become Brazil’s most iconic brand of footwear and lifestyle products through their use of avant-garde designs, modern touches, and sustainable materials.
In the Philippines, Marketing Manager, Hazel Imperial-Tan and Assistant Brand Manager, Bridgette Jose oversee the operations for Melissa. Together, the two plans to bring Melissa right into the heart of the Filipino market with the services of Centaur Marketing.
“Working with Centaur has been great,” shares Hazel Imperial-Tan. “They have given us great suggestions and inputs during our meetings, and they are easy to talk with. We were actually surprised with how they presented their campaign deck because it was well-thought of and nicely made.”
“Centaur Marketing provided us with a more comprehensive approach to PR management,” adds Bridgette Jose. “Their proposal was well-thought of and they recommended the best approach to the campaign. They really gave our objective thought and they didn’t just send out a generic proposal. Charmaine [Palermo] and Will [Hsu] were personable and hands-on.”
#MeInMelissa Campaign
#MeInMelissa is the brand’s first localized campaign and promises to highlight Melissa’s upcoming Open Vibes collection by showcasing their chosen Style Mavens in a series of interviews, videos, press releases, and social media posts.
According to Sef Montajes, Centaur Marketing’s Account Manager, “Working with a brand that I use myself is exciting! I’ve owned a few pairs over the years and it’s great to work with a brand I have trusted for so long.”
The #MeInMelissa campaign will run for six months, from June to November 2018. Melissa Shoes are available in retail stores nationwide. For more info visit their website at www.melissaphilippines.com